Ramping up for your upcoming conference can be stressful with clear objectives and goals in place you can get those results you’re looking to achieve. Follow these 5 simple steps for a better road to conference success and make your next show worth every penny.
Know Who’s Attending
The quality of prospects coming to your booth is better than quantity. Kick-off your pre-show event with some B2B marketing automation by evolving a more tech-savvy approach to target a pre-registration list (or last year’s list) to put your business and message in the spotlight.
Target exactly those you want engaging your booth through email blasts and marketing campaigns.
Booth Exhibit is an Investment
Branding is key for a cohesive tie-in to your company’s appearance, so ensuring your booth & banner graphics along with all your marketing collateral is branded and current. No time for a new booth, promote your company using 3 stand-up banners positioned side-by-side can equal a 10-foot booth area, additionally, the panels are less costly to replace. Engage your prospects with touch screens. Provide demos of your products and services. On a budget, iPads are also effective and provide the same interaction where multiple prospects can be involved.
Collecting Leads Electronically
Creating a dedicated landing page with a form to collect lead information and import prospects directly to your database. Make your landing page accessible on tablets or kiosks at your exhibitor’s booth.
Blog, Share and Connect
Social media platforms do serve a purpose to highlight not only your company and what you do, but also your team, community, and the life of your company. Promoting that you’re exhibiting can be simply a post on Google+ or Facebook, announced via LinkedIn, a tweet on Twitter or videos on YouTube. Don’t forget to maximize your social media channels post event!
Post-show Lead Generation
Be effective to the prospects by fostering a relationship over time through drip campaigns. Garner a relationship with touch points and remind your prospect of who you are and that they visited your booth. The longer you wait, the less opportunity you will have to keep your company in their interest, so strike while the iron is hot.
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About IGM Creative Group
IGM Creative Group provides advertising solutions, marketing strategy and web development for Fortune 500, mid-market and small businesses.
166 Main Street, Suite 202, Lincoln Park, NJ, 07035.
Contact by phone at 973-709-1126
Send an email to firstname.lastname@example.org