roi-return-on-investment-igm-creativegroup

Measuring Your ROI For Marketing

Return on Investment (ROI), by definition, is the measurement of profit you earn from each investment.
To have a clear understanding of ROI, one must first know the formula for calculations:

Read More


0 Comments2 Minutes

igm-creative-group-presentation-conference

Your Conference Presentation: Combining the Latest Technology Tools with Great Storytelling Techniques

It should always be of vital importance that your presentation at conference is in tip-top shape.

So let’s go over some things to consider when planning your presentation. We think the two components that are a must-have are stories that hit home with your audience and the technology that will deliver them.

Read More


0 Comments5 Minutes

linkedin-igm-creative-group

Hands On: LinkedIn – Professional Networking

It is important for your company to have an online presence with LinkedIn.com.

We know what you’re thinking. “How will creating a LinkedIn account and remaining active help my business?”

Read More


0 Comments3 Minutes

igm-creative-group-conferences-2

Here’s what’s Trending for a Successful Conference in 2016…

If you want to make an impression with conference visitors, you must take advantage of new developments in technology as well as techniques in retaining conference attendees.

Read More


0 Comments3 Minutes

social-media-computer-igm-lg

Tip from IGM: Creating Fresh Content

Creating value for your customer, visitor or client should ultimately be the goal of any website or business.
Understandably, creating fresh new content is not always an easy thing to do for many businesses.

Read More


0 Comments3 Minutes

Social Media

How Facebook’s News Feed Algorithm update will have an impact on you!

Social Media has recently made some major changes to improve your tactics on reaching your clients! Facebook has changed the way updates are posted on the “News Feed.”

Read More


0 Comments2 Minutes

SEO

How Google’s Hummingbird Algorithm is changing SEO

What a little birdy is telling IGM Creative Group!
The world of SEO is evolving! Google recently released their new Hummingbird algorithm and it is a game changer. People going to Google for search queries have already started to see the change in results. How will this affect the future of SEO?

Read More


0 Comments2 Minutes

10/12/13

Sequential Numbers and Their Meaning

"This is one of the last times we'll ever experience this! 11/12/13 is one of those unique dates that pique our interest because it creates a recognizable counting pattern: 11, 12, 13... There will be just one more sequential date like this, next year on 12/13/14, but after that this pattern won't happen again for 90 years -- until 1/2/03 ... that's right, 2103.

Read More


0 Comments4 Minutes

Fully Responsive Webdesign

The Importance of Responsive Web Design

Our UX research team works hard with our clients to provide a seamless compelling web experience for the Internet user whether it is on a mobile device, tablet or desktop computer. Our fluid methodologies for websites ensures your website has flexible images that are sized in relative units, so as to prevent them from displaying outside their containing element.

Read More


0 Comments3 Minutes

ui-experience-igm-creative-group

What is UI/UX?

UI, or User Interface is the composition of all the elements of a Web page. Nothing on a successful web page should be random. Our User Interface designers take effective elements of story telling and communication and customize the themes to fit any goal.

Read More


0 Comments2 Minutes

managing

Top Strategies to Optimize your Search Engine Marketing Campaigns

Every business that wants to be successful and stay successful knows that one fact will never change: new leads are a requirement to stay in business. There is an entire industry devoted to generating new leads for your business to use utilize television, radio, newspapers and more.

Read More


0 Comments3 Minutes

social-media-marketing

Social Media Marketing trends for small businesses

Social media marketing is a growing trend in the small business arena. This relatively new marketing technique offers several benefits that traditional direct marketing techniques often fail to achieve. Budget is often a concern for small business owners. Social media marketing can be adapted to meet even the smallest budget.

Read More


0 Comments2 Minutes