Google Analytics

5 Custom Google Analytic Reports to Save You Time

We use Google Analytics in order to track website metrics. We want to see who is visiting out website, where they are coming from, and what they are doing once they’ve found us. Google gives us the ability to do just that, but the information tracking capability of Google Analytics is vast and can be confusing.

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5 Ways To A Successful Trade Show

Ramping up for your upcoming conference can be stressful with clear objectives and goals in place you can get those results you’re looking to achieve. Follow these 5 simple steps for a better road to conference success and make your next show worth every penny.

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best-advertising

Pinning Down a Marketing Plan on Pinterest

There is a new and very popular kid on the social networking block. Experian Hitwise reports that Pinterest is now the number 3 social site on the web for total visitors, just ahead of LinkedIn.

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new-facebook-technology

IGM Creative Group: A Leader in New Facebook Technology

Lincoln Park, New Jersey – August 1, 2011 – IGM Creative Group, LLC (IGM), a cutting edge full service design and marketing firm located in Northern New Jersey, just recently announced that they can now offer your business a complete company website featured inside your Facebook account.

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0 Comments3 Minutes

how-to-increase-conversion-rate-in-ppc-online-advertising

How to Increase Conversion Rate in PPC Online Advertising

The conversion rate in pay per click (PPC) search engine advertising is the most important factor for your online business. It measures the amount of visitors that could be transformed into potential customers.

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0 Comments6 Minutes

the-best-advertising-venues-for-a-small-business

The Best Advertising Venues for a Small Business

Small business advertising is deemed as an art and a science. For a considerable period of time, the conventional wisdom in advertising circles is that the key to advertising is simplicity. A good advertisement is one that carries a simple idea that is put across in the most straightforward fashion.

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tips-for-effectively-employing-social-media

Tips for Effectively Employing Social Media to Gain New Market Leads

Merely putting up a site won't guarantee a steady stream of visitors.

There are marketers who merely send one-way messages to their key customers - prospective or existing - and await feedback. Such passive actions won't work in today's highly competitive corporate environment.

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2014: The Year Everything Changed & Became the Same!

Welcome to 2014! We are almost half way through the year and already major changes are occurring in the social media world. Facebook has updated their news feed algorithm, LinkedIn has removed their Products & Services tab, Google + has emerged as a major platform in the social media world, and recently the layout for Twitter profiles has changed.

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earthday

What On Earth Are You Doing On Earth Day!

Want to make a difference on Earth Day? Earth Day takes place this month and IGM is celebrating by providing you with tips on how to reduce the your carbon footprint

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landing-page

How to Increase Landing Page Conversion Rates

Landing pages have become increasingly more popular, primarily due to small businesses growing use of email marketing campaign. A landing page can be effectively used to drive traffic from the email to an exclusive landing page.

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0 Comments5 Minutes

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Email Marketing Tips for Tradeshow Promotion

Given the routine ambush of e-spamming and newsletters clogging your inbox, you’d say that email marketing is looking at a downward spiral. However, I’d defy this to say that Email marketing in fact is a booming medium for modern day businesses.

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0 Comments5 Minutes

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Facebook’s new ad structure or a copy of Google Adwords structure? You be the judge!

Facebook is at it again, they are making more improvements to the social media platform! This time it is pertaining to ads. Facebook is updating the structure of their ads in an effort to help businesses optimize, track, and increase their productivity.

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0 Comments5 Minutes