In order to improve your video marketing ROI, you must improve your video marketing techniques. Below are some video marketing strategies that you can employ immediately.
Utilize your video marketing stats.
The video marketing stats that are available for free with most large video distribution sites replace expensive focus groups. Use these stats to determine what your audience truly likes and does not like about your videos and tweak your subsequent ads accordingly.
Always learn new video production techniques.
One of the most important yet overlooked video marketing strategies is simply to improve the quality of the videos that are produced on a consistent basis. You automatically get more video marketing ROI if you reduce the production costs of the video and technology is allowing companies to do that exponentially fast.
Brevity is the soul of wit.
One of the best video marketing techniques is simply to condense the message into as short of a video as you can. This not only reduces production costs, but it also makes your video more viral.
Keep in mind that the newest, most highly used and most viral social media networks like Vine and Pheed are built around six second audio and video clips. The attention span of the consumer is getting shorter and shorter, which can actually allow you more room to work once you realize the unique way in which they take in information.
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About IGM Creative Group
IGM Creative Group provides advertising solutions, marketing strategy and web development for Fortune 500, mid-market and small businesses.
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Contact by phone at 973.709.1126
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