Influencer Marketing

How are brands using ‘Influencer Marketing’ to communicate with an audience?

Social media is enabling audiences to communicate with each other as well as with experts and celebrities who endorse and promote products. More and more consumers are asking friends and acquaintances for product recommendations prior to any online research. This increasing popularity of sourcing information from other people versus company channels is changing traditional marketing communication methods.

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Online- Hotel- Booking- Payment

How is technology shaping customer experience at hotels and resorts?

The hospitality industry aims to guarantee customers a unique experience around the world. Each customer has certain expectations that hotels and resorts try to fulfill. As a tourist, one wants to relax and be entertained and therefore is willing to spend money and take time off from work. However, this industry is realizing that with the advent of the Internet of Things (IoT), they no longer need to manage customer expectations because technology means anything is possible. Given time and resources, hospitality industry leaders can make anything happen.

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Content-Strategy-Blackboard

Why is content and marketing strategy important?

Content is anything and everything an organization stands for. It defines one’s products and services and how they will be marketed. Content renders to be the most important asset. If understood, identified, documented, and distributed effectively it drives revenue, lower costs, and better targets customers. Having described what content is, isn’t enough on its own. As an entrepreneur, one needs to clearly identify why and how it's being posted.

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retail technology

How technology is shaping the retail landscape

Technological advancements are reshaping retail marketing. Consumers want to minimize time spent on purchase decisions. Whereas, retailers are interested in cutting supply chain costs. Retail trends reveal that customers want to make personalized, informed decisions. This has led to the development and adoption of various technologies to make the customer experience more unique than ever.

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non-profits

How can nonprofit organizations use technology to better accomplish their goals

Nonprofit organizations serve members of the community with money and time donated by individuals, corporations, and governments. Nonprofit organizations like other organizations are using information technology to better achieve their goals. Technology continues to enable process improvements, drive efficiency, increase profit margins, as well as cost savings. More importantly, it allows delivering services to more people in the community - faster.

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hand reaching images streaming from the deep

Technology Trends Shaping the Future of our Conference Events.

In today’s conference planning the paper-based system has morphed to a more sophisticated level that broadband our audience with a complete competitive digital means of delivery. Our advances today have lead to large improvements in conference management. These advances have streamlined and consolidated our meeting systems.

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Students in the library

Millennials prefer augmenting technical skills by taking online courses

The Millennial generation is one of the most computer literate generations to enter the workforce. They have access to Internet as well as gadgets that enable them to learn at their own time and place. Additionally the challenges of traditional education methodology seem to have pushed the youth to search for alternatives. In order to avoid higher tuition costs, lack of course options and budget cuts, students are pursing entire degrees online and some are taking at least one online course specific to their technical needs.

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Youth Social Media Technology Lifestyle Concept

Building Brand Loyalty with Generation Z

Generation Z’s, also known as the post-millennials, were born in the late 1990s to early 2000s and range from high school and college students to those recently entering the workforce. Their attention is constantly focused on the impact of the internet and the social media network. Marketing to this group is challenging. Smart marketers are continually building a variety of strategies to connect and build long term relationships. However, to embrace these strategies marketers must place themselves in the mind of the student.

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How to Make a Presentation

How to Build a Strong Presentation: Connecting with Your Audience

What makes a good business presentation? The answer is simple: engaging your audience. The effort you place into creating the presentation can mean the difference between persuading your audience and wasting their time. Here are 5 tips, tools and secrets to building solid business presentations.

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igm-creative-group-content-maintenance

Establishing A Content Maintenance Plan For The Web

What happens to content after it has been published? More often then not, the maintenance of content is overlooked.

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follow-up-conference-igm-creative-group

Following Up With Prospects After A Conference

You’ve gone to your conference, met plenty of people and obtained their contact information.
What should you do next? Follow up on those prospects. This is your opportunity to build relationships and continue to network with those that you’ve met.

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advertising

Choosing an advertising agency

Choosing a New Jersey based advertising agency can be a difficult task, as there are many to be found online that are willing to help companies gain the required exposure through advertisements.
A proper search should be done before utilizing the services of any agency.

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