igm-creative-group-content-maintenanceWhat happens to content after it has been published?  More often then not, the maintenance of content is overlooked.

However, constant updating is important as it helps your company engage with its audience and provides them with accurate information. Here are some ideas on how to make sure your web content is effectively managed:

Develop A Content Review Schedule

Good web content is a process that needs constant maintenance. As soon as content is created and published, you need to create a plan on how to actively manage updates. This should become a part of your overall strategy for your online presence.

Consider using a web editorial calendar to identify which content needs to be revised, at what point in time and by whom. Once you create a schedule, you will be able to stay on top of the constantly changing data and facts.

Create an Emergency Action Plan for those times when an urgent change is necessary.

Deciding what content to manage and when, is an essential part of content maintenance.  Consider high traffic versus low traffic content when prioritizing the importance of updates.

Remember that updating is equal to continuous improvement of your site. Planning for routine maintenance will benefit your audience and your company.

Choose the Right Content Management System (CMS) to maintain the content on your website.

The choice of which CMS software to use should not be taken lightly and your selection should be made only after thorough research and understanding of your marketplace. The software you choose should be easy to use and should support your requirements.

Ask yourself the following questions when choosing a CMS tool:

  • What is my business goal and what are my overall information management processes?
  • Do I have enough staff and systems to support this goal?  Or will you need an agency to assist you in the process?
  • What is my list of requirements or needs that must be contained within the product?
  • What features would you like to have within your site? Some CMS tools are stronger than others and have individual attributes that may be more suitable to your needs.

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About IGM Creative Group

IGM Creative Group provides advertising solutions, marketing strategy and web development for Fortune 500, mid-market and small businesses.

166 Main Street
Suite 202
Lincoln Park, NJ 07035

Contact by phone at 973-709-1126 or send an email to creativeteam@igmcreativegroup.com