If your company’s website is not responsive or mobile friendly, Google’s new search engine algorithm update dubbed “mobilegeddon” could result in your business being excluded from mobile search results.

In the next few weeks, beginning on April 21st, Google plans to add a mobile element to the way it ranks pages on its search engine, leaving hundreds of unresponsive websites lower on the ranking scale.

 responsive design IGM

Google says it will “appropriately” rank websites that are currently not mobile friendly on a lower scale. What does this mean for your business? If your website is not compliant with the new changes here’s what’s likely to happen:

  • Your website will see a reduction in search traffic
  • Your website’s search ranking, built over years of work, may be downgraded
  • Your business may be compromised from earning potential leads as a result

What is the difference between a responsive site and a non-mobile friendly site?

  • Easier navigation
  • Faster loading time for smartphone or tablet
  • Larger type and graphics for easier readability

At IGM Creative Group, our experts have been encouraging mobile friendly web development for years because we understand that responsive websites are necessary for organic growth, search engines optimization, and ultimately your bottom line.

If your company’s website is unresponsive or not mobile friendly speak to one of our search engine marketing experts to determine what steps you need to take to ensure you continue to rank high on search engine result pages (SERP) for all devices not just mobile.

Call us today for a free consultation at (973) 709-1126.

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About IGM Creative Group

IGM Creative Group provides advertising solutions, marketing strategy and web development for Fortune 500, mid-market and small businesses.

166 Main Street, Suite 202, Lincoln Park, NJ, 07035.
Contact by phone at 973-709-1126
Send an email to creativeteam@igmcreativegroup.com