ClearLynx

ClearLynx engaged IGM Creative Group to optimize their marine fuel marketplace platform and brand their new service. First, we designed the look and feel of their company logo and brand. Second, working from their wireframes, the design team created an impactful visual design. Using color, weight, and other visual clues to optimize the user flow. Thus reducing the effort and time to read and interpret a complex amount of data.

Beyond the visual design, IGM consulted on specific features that enhanced the user experience. IGM conversed with brokers and buyers to understand their workflow. We then defined features that seamlessly integrated the customers needs. By working with the development and marketing teams we were able to successfully send a complicated software to development.

Another key component was an open dialogue between client development and our marketing team. Without clearly knowing expectations and concerns, IGM’s staff were capable of producing a user friendly project for a global audience.


Mission Statement

For nearly a decade, we have been assisting mid-size businesses in NJ with marketing strategy, web development, and advertising. It’s what we do best.

Advertising, marketing strategy and web development are not just our business. It’s our culture! We are a full service cross media marketing and advertising agency.

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Contact Us

66 Main Street, Suite 202 Lincoln Park, New Jersey 07035

Phone: 973.709.1126
Fax: 973.339.6904