NJ 2-1-1

IGM Creative Group was selected to build the infrastructure to support the State of New Jersey’s 211 emergency portal, which is the largest directory of public assistance services in the Garden State.

Our staff developed NJ211’s new website which included an API-based search engine. We also modernized a new brand logo for NJ211 that incorporate flat design and brand colors to ensure consistency throughout various slides and webpages.

The most important feature of NJ 2-1-1 site is the search functionality. Multiple groups and organizations will be submitting lifesaving information through one central channel. The user experience and interface plays a large support role in designing and programming of this project.

Every state throughout the United States is allowed a 211 emergency system for pubic and group information. The 211 processes must keep all accurate information and systems running smoothly without downtime and minimal errors.
Discovery of open beds for patients in need, food pantries, cooling centers and places to go when temperatures are below freezing to warm one’s body are all entities that have updates made hourly for public usage at the NJ211 website.
211 organizations are responsible for both website connections and call-in centers. They have an active part in servicing the public and government organizations for information that will save lives. During hurricane, flood and other traumatic occurrences, it is necessary to supply information fast and efficiently to those in need.

IGM in October launched NJ211’s newly designed digital platform which is used by millions of users every year. NJ211 was one of many nonprofits that have contracted with IGM for high-end marketing, web development, and digital strategy.
NJ211, one of the largest nonprofits in New Jersey, is in the process of entering into a retainer agreement with IGM to continue to oversee and develop their renovated digital platform.


ClientNJ 2-1-1ServicesWeb Development and DesignWebsitenj211.org

Mission Statement

For nearly a decade, we have been assisting mid-size businesses in NJ with marketing strategy, web development, and advertising. It’s what we do best.

Advertising, marketing strategy and web development are not just our business. It’s our culture! We are a full service cross media marketing and advertising agency.

Subscribe to our mailing list

Contact Us

66 Main Street, Suite 202 Lincoln Park, New Jersey 07035

Phone: 973.709.1126
Fax: 973.339.6904