Staying connected to your target audience far outreaches the dimensions of your booth.
A strategic and integrated campaign surrounding your physical presence is critical to generate interest and engagement. Taking advantage of today’s resources is necessary to generate interest, display your product or service and obtain a better ROI.
Target qualified leads with email blasts and marketing campaigns.
The quality of prospects coming to your booth is more important than the quantity. Kick-off your pre-show event with some B2B marketing automation by integrating a more tech-savvy approach to target a pre-registration list (or last year’s list) to put your business and messaging in the spotlight.
An Exhibit Booth is an Investment
Branding is key for a cohesive tie-in to your company’s appearance, so ensuring your booth & banner graphics, along with all your marketing collateral is branded and current, is critical.
No time for a new booth? There are a host of other effective and inexpensive alternatives to a costly booth makeover. For example, promoting your company using 3 stand-up banners positioned side-by-side can equal a 10-foot booth area and have the same impact on attendees. Additionally, banner panels are less costly to replace and update. On a budget, iPads are also effective and provide the same interaction where multiple prospects can be involved. Engage your prospects with touch screens. Provide demos of your products and services.
Collect Leads Electronically
Create a dedicated landing page with a contact information form to collect leads and lead prospects that can be imported directly into your database. Make your landing page accessible on tablets or kiosks at your booth.
Blog, Share and Connect
Social media platforms highlight not only your company and what you offer but also communicate engaging and memorable details including your talented team, community involvement, and the culture of your company. Promoting your exhibit can simply be a status update post on Google+, Facebook and LinkedIn, a tweet on Twitter or a video on YouTube. Don’t forget to maximize your social media channels both before and after the event!
Have Your Sell Sheet or Brochure Ready
Be effective in communicating with new prospects by allowing them to take away information about your products and services. A branded sell sheet prepared ahead of time is a key takeaway item that will remind prospective customers of the products and services you offer, while enhancing brand recognition for your company.
Treat Your Show as a Campaign
All materials displayed before, during and after the show need to have a consistent theme. The best use of your presentation will result in a better chance of engagement after the show has ended. Prospective clients will remember who you are and what you offer when integrated marketing is implemented on a professional level.
Post-show Lead Generation Follow-Up
Be effective to prospects by fostering a relationship over time through drip campaigns. Garner a relationship through touch points and remind your prospect of who you are, and that they visited your booth. The longer you wait, the less opportunity you will have to keep your company in their interest, so strike while the iron is hot.
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About IGM Creative Group
IGM Creative Group provides advertising solutions, marketing strategy and web development for Fortune 500, mid-market and small businesses.
166 Main Street, Suite 202, Lincoln Park, NJ, 07035.
Contact by phone at 973-709-1126
Send an email to email@example.com