Influencer Marketing

How are brands using ‘Influencer Marketing’ to communicate with an audience?

Social media is enabling audiences to communicate with each other as well as with experts and celebrities who endorse and promote products. More and more consumers are asking friends and acquaintances for product recommendations prior to any online research. This increasing popularity of sourcing information from other people versus company channels is changing traditional marketing communication methods.

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Online- Hotel- Booking- Payment

How is technology shaping customer experience at hotels and resorts?

The hospitality industry aims to guarantee customers a unique experience around the world. Each customer has certain expectations that hotels and resorts try to fulfill. As a tourist, one wants to relax and be entertained and therefore is willing to spend money and take time off from work. However, this industry is realizing that with the advent of the Internet of Things (IoT), they no longer need to manage customer expectations because technology means anything is possible. Given time and resources, hospitality industry leaders can make anything happen.

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RoboFYI

IGM Creative Group President, Jay Stack, was interviewed in RoboFYI National Quarterly Publication

The unmanned security expo debuted at the International Security Conference & Expo (ISC West) in Las Vegas, April 2017. It greatly helped the electronic security industry’s already highest profile trade show soar to a record number of more than 30,000 participants. Robolliance, a forum for technology partners and industry experts in robotics, surveillance, and security, created to advance the understanding and awareness of the autonomous robotics marketplace, served as one of the four primary USE supporters.

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Content-Strategy-Blackboard

Why is content and marketing strategy important?

Content is anything and everything an organization stands for. It defines one’s products and services and how they will be marketed. Content renders to be the most important asset. If understood, identified, documented, and distributed effectively it drives revenue, lower costs, and better targets customers. Having described what content is, isn’t enough on its own. As an entrepreneur, one needs to clearly identify why and how it's being posted.

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retail technology

How technology is shaping the retail landscape

Technological advancements are reshaping retail marketing. Consumers want to minimize time spent on purchase decisions. Whereas, retailers are interested in cutting supply chain costs. Retail trends reveal that customers want to make personalized, informed decisions. This has led to the development and adoption of various technologies to make the customer experience more unique than ever.

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non-profits

How can nonprofit organizations use technology to better accomplish their goals

Nonprofit organizations serve members of the community with money and time donated by individuals, corporations, and governments. Nonprofit organizations like other organizations are using information technology to better achieve their goals. Technology continues to enable process improvements, drive efficiency, increase profit margins, as well as cost savings. More importantly, it allows delivering services to more people in the community - faster.

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hand reaching images streaming from the deep

Technology Trends Shaping the Future of our Conference Events.

In today’s conference planning the paper-based system has morphed to a more sophisticated level that broadband our audience with a complete competitive digital means of delivery. Our advances today have lead to large improvements in conference management. These advances have streamlined and consolidated our meeting systems.

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igm-creative-group-presentation-conference

Your Conference Presentation: Combining the Latest Technology Tools with Great Storytelling Techniques

It should always be of vital importance that your presentation at conference is in tip-top shape.

So let’s go over some things to consider when planning your presentation. We think the two components that are a must-have are stories that hit home with your audience and the technology that will deliver them.

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aaa082d2257ab65aecf61c2340e9c5b9_m

Technology Trends for Trade Shows

Immediate Engagement With Your Potential New Client

With the explosion of various technologies, the development of robust apps and endless social media channels, getting the word out is instantaneous from your show location.

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new-facebook-technology

IGM Creative Group: A Leader in New Facebook Technology

Lincoln Park, New Jersey – August 1, 2011 – IGM Creative Group, LLC (IGM), a cutting edge full service design and marketing firm located in Northern New Jersey, just recently announced that they can now offer your business a complete company website featured inside your Facebook account.

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