Small business advertising is deemed as an art and a science. For a considerable period of time, the conventional wisdom in advertising circles is that the key to advertising is simplicity. A good advertisement is one that carries a simple idea that is put across in the most straightforward fashion. However, in the present age of media promiscuity, simplicity does not ensure invulnerability from the consumer’s fast-forward switch. The issue is magnified for small businesses that have a limited budget. An essential aspect to the development of small businesses is the marketing of products and services in order to drive new customer to their business.
This problem can be resolved by selecting the proper advertising venues. As an advertiser, you are faced with the challenge of selecting from a perplexing range of media options that are at your disposal. In one hand you have traditional troopers such as TV spots, posters, radio, print, cinema spots and public relations and in the other hand there is the availability of new-fangled sciences such as advertorial promotions, e-media events and sponsorships. You also have an entity known as ambient media that is present in the real world. This term is used for the presentation of information in our surroundings some examples would be messages on the backs of car park receipts, on hanging straps in railway cars and on the handles of supermarket carts.
The best course of action is to bring into play the tried and tested adage of advertising: find out the places that your potential customers spend their time and advertise your business there. Here are the most promising places to undertake an advertising campaign for small businesses.
The biggest strength of newspaper advertising is that it enables you to connect with as many people as possible within a specific geographical location. It allows you to target diverse groups that read different sections of the paper like sports, home and garden, classifieds, world news etc. Methods of optimizing your newspaper advertisement include creating a clear and concise message in your advertisement, utilizing different size ads to meet your budget, or even utilizing our services to create an eye-catching and appealing advertisement. Promotional offers and discounts can also prove effective in persuading readers to check out your products and or services.
Small business advertising goes strong in public places as you get effectual results with a specific target group. Grocery stores, coffee shops and other such public message boards are considered to be the best places to reach out to potential customers via flyers, posters or business cards.
Online marketing can be one of the most effective devices for small business advertising. It allows you to reach out to consumers from across the globe. Many small businesses are engaged in the manufacture of products and services that are not confined to their geographical limits. For example, a software company or a retail company wants to activate potential customers from other parts of the world. If you are not one of these and are subject to a geographic location you can still take advantage social media and search engines. Your advertisements can be placed on blogs or social media sites like Facebook or in search engines to bring more traffic to your company’s website. There are several techniques of advertising using online medium. Online ads typically work on a pay per click or pay per impression (per appearance) basis. Email marketing campaigns and search engine optimization techniques have also proven to be successful methods of online advertising.
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About IGM Creative Group
IGM Creative Group provides advertising solutions, marketing strategy and web development for Fortune 500, mid-market and small businesses.
166 Main Street, Suite 202, Lincoln Park, NJ, 07035.
Contact by phone at 973.709.1126
Send an email to firstname.lastname@example.org
Visit our website at www.igmcreativegroup.com