biz_club

IGM Creative Group to attend ‘The Biz Club Expo’ 2017

IGM Creative Group is a local company based out of NJ, offering advertising solutions, marketing strategy and web development for Fortune 500, mid market and small businesses.

In order to capitalize an opportunity to interact with corporate, development, education and technology sector businessmen, IGM has decided to attend The Biz Club Expo being held on October 3, at the Wilshire Grand Hotel in West Orange, NJ.

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Content-Strategy-Blackboard

Why is content and marketing strategy important?

Content is anything and everything an organization stands for. It defines one’s products and services and how they will be marketed. Content renders to be the most important asset. If understood, identified, documented, and distributed effectively it drives revenue, lower costs, and better targets customers. Having described what content is, isn’t enough on its own. As an entrepreneur, one needs to clearly identify why and how it's being posted.

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