ArtificialIntelligenceShouldntBeFeared

Artificial Intelligence Shouldn’t Be Feared

Science fiction movies and novels have been harbingers of future dystopias ruled by malevolent artificial intelligence, but when it comes to business, artificial intelligence (AI) should be embraced, not feared. AI's role in the future of product design and marketing communications is bright.

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Building-Emotional-Connections-with-Our-Audience-Through-Robotics

Building Emotional Connections with Our Audience Through Robotics

Artificial intelligence (“AI”), that convincingly mimics the behavior of humans, may seem like advanced technology from the distant future, but current AI is already a powerful influence on marketing communications and product design. The ultimate marketing goal for front-facing departments within a wide range of companies, albeit retail stores to reception desks, is to offer consumers personalized interactions that create lasting relationships, which generate continual sales and sustained loyalty. With AI, these relationships are no longer relegated to human interactions alone. I believe that artificial intelligence, augmenting the human efforts, shows enormous potential for brands.

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Screen Shot 2018-04-25 at 5.18.49 PM

3 Ways Digital Signage Can Invigorate Your Conference Experience

Conferences have moved into the digital age inspiring new, more engaging ways to deliver presentations. Digital interactive signage is perhaps the most exciting venture in augmenting your delivery with 3D models, real-time updates and much more. Here three imperative reasons why you must consider implementing digital interactive signage at your next conference.

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home-automation

Technology is making home and offices smart

Advanced technology is enabling home and offices become more automated. In other words, they’re becoming smart, since installed devices can now be operated via smartphones. Smart homes and offices, can learn the habits and preferences of owners. This in turn requires little or no effort on the part of owners to manage their properties.

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healthcare-industry

Top 4 technology trends shaping the healthcare industry

Innovative technology is enabling healthcare professionals to organize data and resources more effectively. Interpreting, storing and analyzing data related to patients and hospital management has become more important than ever. Taking calculated decisions based on such strategic information is helping the healthcare industry become more lean, competent and competitive. It’s further allowing stakeholders to personalize care while reducing costs and scaling operations. Here are the top four technologies being used by the healthcare industry:

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Robots,-AI,-Travel-Industry-

How are robotics and AI changing the travel industry?

Since the dawn of time, tasks done by bare human hands have been replaced. First, it was with tools, then machines and now with robots. The technological advancements within the industry are favored by decision makers and consumers alike. The demand for robots is on the rise on both the manufacturing front as well as customer interaction. The dual adoption of robotics within the travel industry across the globe is unleashing endless opportunities for growth, creativity and lasting customer relationships.

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Non-Profit

Does your non-profit have a digital marketing road-map for success?

IGM Creative Group is a local company based out of NJ, offering advertising solutions, marketing strategy, and web development for Fortune 500, mid-market and small businesses. IGM’s President and CEO, Jay Stack is a firm believer of working with and for non-profit organizations. “We take pride in working with non-profit organizations because of the important work these organizations do whether it’s fighting hunger, providing vital information about available resources, or trying to revitalize a downtown area to promote business,” said Stack.

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Influencer Mrketing

How are brands using ‘Influencer Marketing’ to communicate with an audience?

Social media is enabling audiences to communicate with each other as well as with experts and celebrities who endorse and promote products. More and more consumers are asking friends and acquaintances for product recommendations prior to any online research. This increasing popularity of sourcing information from other people versus company channels is changing traditional marketing communication methods.

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Online- Hotel- Booking- Payment

How is technology shaping customer experience at hotels and resorts?

The hospitality industry aims to guarantee customers a unique experience around the world. Each customer has certain expectations that hotels and resorts try to fulfill. As a tourist, one wants to relax and be entertained and therefore is willing to spend money and take time off from work. However, this industry is realizing that with the advent of the Internet of Things (IoT), they no longer need to manage customer expectations because technology means anything is possible. Given time and resources, hospitality industry leaders can make anything happen.

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RoboFYI

IGM Creative Group President, Jay Stack, was interviewed in RoboFYI National Quarterly Publication

The unmanned security expo debuted at the International Security Conference & Expo (ISC West) in Las Vegas, April 2017. It greatly helped the electronic security industry’s already highest profile trade show soar to a record number of more than 30,000 participants. Robolliance, a forum for technology partners and industry experts in robotics, surveillance, and security, created to advance the understanding and awareness of the autonomous robotics marketplace, served as one of the four primary USE supporters.

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Center For Non Profits

IGM Creative Group attends the 2017 NJ Non-Profit Conference

IGM Creative Group is a local company based out of NJ, offering advertising solutions, marketing strategy, and web development for Fortune 500, mid-market and small businesses. IGM’s President and CEO, Jay Stack is a firm believer of working with and for non-profit organizations. “We take pride in working with non-profit organizations because of the important work these organizations do whether it’s fighting hunger, providing vital information about available resources, or trying to revitalize a downtown area to promote business,” said Stack.

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biz_club

IGM Creative Group to attend ‘The Biz Club Expo’ 2017

IGM Creative Group is a local company based out of NJ, offering advertising solutions, marketing strategy and web development for Fortune 500, mid market and small businesses.

In order to capitalize an opportunity to interact with corporate, development, education and technology sector businessmen, IGM has decided to attend The Biz Club Expo being held on October 3, at the Wilshire Grand Hotel in West Orange, NJ.

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