The most important principle of SEO (Search Engine Optimization) is ensuring that the elements of your website content are recognizable by users and search engines alike.

One of the biggest misconceptions among website owners is that search engines can always pick up any data and make sense of it. Although search engines have become increasingly sophisticated, they still cannot see and understand web content the same way a human can. SEO helps these search engines figure out what each web page is about, and how it may be useful for users.

For example, today’s search engines cannot recognize the content of an image within a web page – at least not yet. So in order for machines to recognize the content, it needs to be tagged with familiar keywords. Additionally, proper structure is just as important as your content and absolutely essential to SEO.

seo strategy

To see if your website is search engine optimized, you must perform an SEO Audit on it. An SEO Audit with IGM Creative Group will allow us to find exactly what needs to be fixed within your website. We will scan your website using the following tools and practices:

  1. Mobile Friendly Test – If your company’s website is not responsive or mobile friendly, Google’s new search engine algorithm update dubbed “mobilegeddon” could result in your business being excluded from mobile search results.
  2. Page Speed Insights – Google tool used to measure web performance and speed.
  3. Webmaster Tools Check Ups – Google tool to obtain data, tools and diagnostics for your site.
  4. Attracta – SEO and site mapping tool.
  5. Screaming Frog SEO Spider – A program used to crawl your entire site for errors etc.

Getting the technical details of machine-friendly web development correct is important, but once these are covered, you must also adequately market your content.

Search engines by themselves do not currently have formulas to gauge the quality of your website content as experienced by your users. Instead, search technology relies on certain metrics of relevance and importance, and they measure those metrics by tracking user activity. So, you can’t just build an exquisite website, write great content, and throw a cherry on top – that’s not enough.

You also have to get this content shared and talked about.

search engine optimization

With IGM Creative Group, you will find it much easier to get your website search engine optimized and marketed to the world.

Call us today for a free consultation at (973) 709-1126.

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About IGM Creative Group

IGM Creative Group provides advertising solutions, marketing strategy and web development for Fortune 500, mid-market and small businesses.

166 Main Street, Suite 202, Lincoln Park, NJ, 07035.
Contact by phone at 973-709-1126
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