Looking forward to a prosperous 2022!
January 6, 2022
Native advertising has become more popular, in part, through the expansion of social media usage. These advertisements can appear on news sites as suggested articles or additional reading at the bottom of the page, and in some cases, as entire sponsored articles. In a nutshell, native ads are brand-sponsored content crafted specifically for their readers.
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IGM Launches Digital Magazine for Drug, Chemical & Associated Technologies Association, Inc., DCAT Value Chain Insights
November 5, 2021
Lincoln Park, NJ, September 28, 2021 – IGM Creative Group is excited to announce its launch of CoreMedia Systems' newly redesigned website.
CoreMedia Systems provides media management and response analytics software to advertising agencies and marketers that include a call to action in their advertising, and brand agencies that use response analytics to enable informed planning and buying decisions for TV, Radio and Print.
With a company mission of developing world-class response management and analysis software solutions, CoreMedia needed an exceptional website to match its innovative approach to building best-in-class solutions for the direct response media market. IGM Creative Group was the perfect partner having the creative savvy of a traditional ad agency, as well as a deep knowledge of intuitive website development.
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Small Businesses Create Better Ad Experiences with Native Advertising
October 21, 2021
Native advertising has become more popular, in part, through the expansion of social media usage. These advertisements can appear on news sites as suggested articles or additional reading at the bottom of the page, and in some cases, as entire sponsored articles. In a nutshell, native ads are brand-sponsored content crafted specifically for their readers.
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IGM Launches Stunning New Website for CoreMedia Systems
September 28, 2021
Lincoln Park, NJ, September 28, 2021 – IGM Creative Group is excited to announce its launch of CoreMedia Systems' newly redesigned website.
CoreMedia Systems provides media management and response analytics software to advertising agencies and marketers that include a call to action in their advertising, and brand agencies that use response analytics to enable informed planning and buying decisions for TV, Radio and Print.
With a company mission of developing world-class response management and analysis software solutions, CoreMedia needed an exceptional website to match its innovative approach to building best-in-class solutions for the direct response media market. IGM Creative Group was the perfect partner having the creative savvy of a traditional ad agency, as well as a deep knowledge of intuitive website development.
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IGM Creative Group Launches New Tourism App for Garden State Wine Growers Association
September 2, 2021
New Jersey’s largest coalition of wineries, the Garden State Wine Growers Association, partners with IGM Creative Group to develop and release its new App for New Jersey wine enthusiasts.
Lincoln Park, NJ, September 1, 2021 – IGM Creative Group is excited to announce the release of the new app developed for the Garden State Wine Growers Association’s (GSWGA), Passport to New Jersey Wine Country.
Incepted in 2014, Passport to New Jersey Wine Country is an app developed for NJ wine enthusiasts to assist them in exploring the wonderful wineries of New Jersey, their festivals, and events. App users can effortlessly plan their wine country adventures, discover nearby wineries, get directions and enjoy a fun-filled day visiting with Garden State Wine Growers.
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Small Business Marketing Ideas That Generate Leads and Grow Revenue
August 10, 2021
It is challenging for small businesses to go head-to-head with big industry players. Larger companies have more resources and budgets that cover their marketing campaign expense. Therefore, small businesses have to be a bit more frugal when it comes to advertising. But that does not mean they can’t elevate their brands through marketing. In this technology-driven world, there is no shortage of affordable small business advertising ideas.
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How the pandemic shifted social media use and marketing strategy
March 25, 2021
The recent global health pandemic has shifted consumer purchasing behaviors and media consumption. The shutdowns of 2020 caused events to be canceled and limited personal contact. Consumers were unable to go out and easily shop their favorite stores. They also had to find new ways to socialize with their friends and family. This led to an uptick in the number of people online purchasing products and perusing social media sites.
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Is Your Social Commerce Engaging Your Audience?
February 25, 2021
The rise in eCommerce along with the continued year-over-year growth of social media usage, has birthed a subset of eCommerce known as Social Commerce. Many businesses now leverage social media platforms such as Facebook, Instagram, Pinterest and Twitter to promote and sell their goods and services.
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3 Popular Digital Marketing Trends for Your 2021 Marketing Plan
January 22, 2021
Digital marketing trends are on the rise with consumers, due in part to the COVID-19 pandemic. This coupled with advancements in artificial intelligence, ad technology and a faster mobile web, provides marketers a lot to be excited about. In this article we will discuss three digital marketing trends you may want to consider adding to your marketing plan.
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IGM Creative Group 2020 Jersey Awards Recipient
November 19, 2020
Lincoln Park, N.J., Nov. 17, 2020 - IGM Creative Group (IGM) is proud to announce that the agency has been recognized by the New Jersey Advertising Club (NJ Ad Club), for its design and development of the IDTExpress.com website. IGM was awarded 2nd place in the B2B Website category, for Digital Media. The NJ Ad Club’s Annual Awards program attracted over 400 entries in 127 categories from over 60 agencies, companies, and non-profits across the state.
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Going Virtual with Your Event
November 11, 2020
Virtual conferences are fast becoming the new normal for conference organizers. These days it makes good business sense for many organizations, considering the current pandemic situation and employee travel limitations.
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Has Your Industry Conference Gone Virtual, and is it Worth Attending?
July 17, 2020
The unexpected spread of COVID-19 has caused business disruptions worldwide, forcing many organizations to postpone and even cancel their annual gatherings.
As the crisis continues, there is a growing number of organizers moving their annual events, summits, and conferences to an online format to help attendees stay safe and avoid the coronavirus-related travel restrictions.
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