Advertising, Marketing Strategy, Web Development

Branding your business is very important. Your brand should reflect what your business stands for, what you want it to be, and everything your business embodies. Whether you are planning to open a new business or rebrand your current business you can follow these steps to brand your business effectively.

Is it to increase brand awareness and expand your reach? Or maybe it is to boost web traffic and grow your qualified leads? At IGM we create digital marketing strategies and develop a corporate web presence that scale. We know that leading a company’s marketing efforts and developing new campaign ideas can be challenging at times. Here are a couple of examples of how IGM can help your business with your digital marketing projects.

Lincoln Park, NJ, September 28, 2021 – IGM Creative Group is excited to announce its launch of CoreMedia Systems' newly redesigned website.

CoreMedia Systems provides media management and response analytics software to advertising agencies and marketers that include a call to action in their advertising, and brand agencies that use response analytics to enable informed planning and buying decisions for TV, Radio and Print.

With a company mission of developing world-class response management and analysis software solutions, CoreMedia needed an exceptional website to match its innovative approach to building best-in-class solutions for the direct response media market. IGM Creative Group was the perfect partner having the creative savvy of a traditional ad agency, as well as a deep knowledge of intuitive website development.

Native advertising has become more popular, in part, through the expansion of social media usage. These advertisements can appear on news sites as suggested articles or additional reading at the bottom of the page, and in some cases, as entire sponsored articles. In a nutshell, native ads are brand-sponsored content crafted specifically for their readers.

Lincoln Park, NJ, September 28, 2021 – IGM Creative Group is excited to announce its launch of CoreMedia Systems' newly redesigned website.

CoreMedia Systems provides media management and response analytics software to advertising agencies and marketers that include a call to action in their advertising, and brand agencies that use response analytics to enable informed planning and buying decisions for TV, Radio and Print.

With a company mission of developing world-class response management and analysis software solutions, CoreMedia needed an exceptional website to match its innovative approach to building best-in-class solutions for the direct response media market. IGM Creative Group was the perfect partner having the creative savvy of a traditional ad agency, as well as a deep knowledge of intuitive website development.

New Jersey’s largest coalition of wineries, the Garden State Wine Growers Association, partners with IGM Creative Group to develop and release its new App for New Jersey wine enthusiasts.

Lincoln Park, NJ, September 1, 2021 – IGM Creative Group is excited to announce the release of the new app developed for the Garden State Wine Growers Association’s (GSWGA), Passport to New Jersey Wine Country.

Incepted in 2014, Passport to New Jersey Wine Country is an app developed for NJ wine enthusiasts to assist them in exploring the wonderful wineries of New Jersey, their festivals, and events. App users can effortlessly plan their wine country adventures, discover nearby wineries, get directions and enjoy a fun-filled day visiting with Garden State Wine Growers.

It is challenging for small businesses to go head-to-head with big industry players. Larger companies have more resources and budgets that cover their marketing campaign expense. Therefore, small businesses have to be a bit more frugal when it comes to advertising. But that does not mean they can’t elevate their brands through marketing. In this technology-driven world, there is no shortage of affordable small business advertising ideas.

The recent global health pandemic has shifted consumer purchasing behaviors and media consumption. The shutdowns of 2020 caused events to be canceled and limited personal contact. Consumers were unable to go out and easily shop their favorite stores. They also had to find new ways to socialize with their friends and family. This led to an uptick in the number of people online purchasing products and perusing social media sites.

The rise in eCommerce along with the continued year-over-year growth of social media usage, has birthed a subset of eCommerce known as Social Commerce. Many businesses now leverage social media platforms such as Facebook, Instagram, Pinterest and Twitter to promote and sell their goods and services.

Digital marketing trends are on the rise with consumers, due in part to the COVID-19 pandemic. This coupled with advancements in artificial intelligence, ad technology and a faster mobile web, provides marketers a lot to be excited about. In this article we will discuss three digital marketing trends you may want to consider adding to your marketing plan.

Lincoln Park, N.J., Nov. 17, 2020 - IGM Creative Group (IGM) is proud to announce that the agency has been recognized by the New Jersey Advertising Club (NJ Ad Club), for its design and development of the IDTExpress.com website. IGM was awarded 2nd place in the B2B Website category, for Digital Media. The NJ Ad Club’s Annual Awards program attracted over 400 entries in 127 categories from over 60 agencies, companies, and non-profits across the state.

Virtual conferences are fast becoming the new normal for conference organizers. These days it makes good business sense for many organizations, considering the current pandemic situation and employee travel limitations.