Advertising, Marketing Strategy, Web Development

The conversion rate in pay per click (PPC) search engine advertising is the most important factor for your online business. It measures the amount of visitors that could be transformed into potential customers.

Small business advertising is deemed as an art and a science. For a considerable period of time, the conventional wisdom in advertising circles is that the key to advertising is simplicity. A good advertisement is one that carries a simple idea that is put across in the most straightforward fashion.

Merely putting up a site won't guarantee a steady stream of visitors.

There are marketers who merely send one-way messages to their key customers - prospective or existing - and await feedback. Such passive actions won't work in today's highly competitive corporate environment.

Welcome to 2014! We are almost half way through the year and already major changes are occurring in the social media world. Facebook has updated their news feed algorithm, LinkedIn has removed their Products & Services tab, Google + has emerged as a major platform in the social media world, and recently the layout for Twitter profiles has changed.

Want to make a difference on Earth Day? Earth Day takes place this month and IGM is celebrating by providing you with tips on how to reduce the your carbon footprint

Landing pages have become increasingly more popular, primarily due to small businesses growing use of email marketing campaign. A landing page can be effectively used to drive traffic from the email to an exclusive landing page.

Given the routine ambush of e-spamming and newsletters clogging your inbox, you’d say that email marketing is looking at a downward spiral. However, I’d defy this to say that Email marketing in fact is a booming medium for modern day businesses.

Facebook is at it again, they are making more improvements to the social media platform! This time it is pertaining to ads. Facebook is updating the structure of their ads in an effort to help businesses optimize, track, and increase their productivity.

Yahoo recently announced their Yahoo Gemini self-servicing ad tools! This tool combines mobile searching with the placements of their native ads. The increase in mobile search is playing a large role in the decision to move forward with this.

Are you getting lost trying to keep track of all the Tweets you need to compose for Google +? Likes you need to receive on Twitter? Endorsements you would like to gain on Instagram? The world of social media can be a very tiring place. That is why we are here to help!

Five important approaches to improve your Search Engine Optimization!
Assuring your website is on the top SERP (Search Engine Results Pages) is important! People searching for products, services, or information do not look past the third page of their results. Being on the first three pages is critical to building your brand awareness in the digital world.

Three tips to improve your landing page conversions!
Landing pages are a great tool for lead generation. They turn your website visitors into leads. However, configuring your landing pages may seem difficult without prior knowledge or experience in the creation process.