IGM Advertising Marketing Web Development

Captivate Your Audience!

Is your website captivating your audience and keeping them engaged?

A business website is the public face of a company. It is the brand's identity and one of a business's most important sales and marketing tools. Whether your traffic is referred, direct, or organic, you want your visitors to remain engaged and easily find what they need so they convert.

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Unicef Benefit

IGM Creative Group, Proud Sponsor of Rajant World Music Benefit for UNICEF

Riverdale, NJ – November 10, 2022, Full-service advertising agency IGM Creative Group is proud to announce its sponsorship of the third annual World Music Benefit for UNICEF, hosted by Rajant Corporation, the pioneer of Kinetic Mesh® wireless networks. The charitable event was held at the City Winery Philadelphia on November 8, 2022.

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Marketing

Marketing Strategies to Incorporate into Your 2023 Marketing Plan

Now is the perfect time to prepare your strategic marketing plan for the coming year.

All businesses, regardless of the industry they serve, need a solid marketing plan to achieve their marketing objectives.  Here are a few marketing strategies you can integrate into your next marketing plan to boost your brand and engage your audience.

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Branding

7 Steps for Branding Your Small Business

Branding your business is very important. Your brand should reflect what your business stands for, what you want it to be, and everything your business embodies. Whether you are planning to open a new business or rebrand your current business you can follow these steps to brand your business effectively.

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IGM services

Looking forward to a prosperous 2022!

Is it to increase brand awareness and expand your reach? Or maybe it is to boost web traffic and grow your qualified leads? At IGM we create digital marketing strategies and develop a corporate web presence that scale. We know that leading a company’s marketing efforts and developing new campaign ideas can be challenging at times. Here are a couple of examples of how IGM can help your business with your digital marketing projects.

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DCAT Web Design

IGM Launches Digital Magazine for Drug, Chemical & Associated Technologies Association, Inc., DCAT Value Chain Insights

Lincoln Park, NJ, October 28, 2021 – IGM Creative Group announced its launch of the Drug, Chemical & Associated Technologies Association, Inc. (DCAT), redesigned digital magazine, DCAT Value Chain Insights.

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Content Marketing

Small Businesses Create Better Ad Experiences with Native Advertising

Native advertising has become more popular, in part, through the expansion of social media usage. These advertisements can appear on news sites as suggested articles or additional reading at the bottom of the page, and in some cases, as entire sponsored articles. In a nutshell, native ads are brand-sponsored content crafted specifically for their readers.

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CoreMedia Systems, IGM Web Design

IGM Launches Stunning New Website for CoreMedia Systems

Lincoln Park, NJ, September 28, 2021 – IGM Creative Group is excited to announce its launch of CoreMedia Systems' newly redesigned website.

CoreMedia Systems provides media management and response analytics software to advertising agencies and marketers that include a call to action in their advertising, and brand agencies that use response analytics to enable informed planning and buying decisions for TV, Radio and Print.

With a company mission of developing world-class response management and analysis software solutions, CoreMedia needed an exceptional website to match its innovative approach to building best-in-class solutions for the direct response media market. IGM Creative Group was the perfect partner having the creative savvy of a traditional ad agency, as well as a deep knowledge of intuitive website development.

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GSWGA Mobile App, Home Page, IGM Web Design

IGM Creative Group Launches New Tourism App for Garden State Wine Growers Association

New Jersey’s largest coalition of wineries, the Garden State Wine Growers Association, partners with IGM Creative Group to develop and release its new App for New Jersey wine enthusiasts.

Lincoln Park, NJ, September 1, 2021 – IGM Creative Group is excited to announce the release of the new app developed for the Garden State Wine Growers Association’s (GSWGA), Passport to New Jersey Wine Country.

Incepted in 2014, Passport to New Jersey Wine Country is an app developed for NJ wine enthusiasts to assist them in exploring the wonderful wineries of New Jersey, their festivals, and events. App users can effortlessly plan their wine country adventures, discover nearby wineries, get directions and enjoy a fun-filled day visiting with Garden State Wine Growers.

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Digital Marketing for Small Business, IGM Creative Group

Small Business Marketing Ideas That Generate Leads and Grow Revenue

It is challenging for small businesses to go head-to-head with big industry players. Larger companies have more resources and budgets that cover their marketing campaign expense. Therefore, small businesses have to be a bit more frugal when it comes to advertising. But that does not mean they can’t elevate their brands through marketing. In this technology-driven world, there is no shortage of affordable small business advertising ideas.

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Social Media Marketing, IGM Creative Group, IGM marketing, advertising venues

How the pandemic shifted social media use and marketing strategy

The recent global health pandemic has shifted consumer purchasing behaviors and media consumption. The shutdowns of 2020 caused events to be canceled and limited personal contact. Consumers were unable to go out and easily shop their favorite stores. They also had to find new ways to socialize with their friends and family. This led to an uptick in the number of people online purchasing products and perusing social media sites.

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Social Commerce, IGM Creative Group, IGM Marketing, advertising venues

Is Your Social Commerce Engaging Your Audience?

The rise in eCommerce along with the continued year-over-year growth of social media usage, has birthed a subset of eCommerce known as Social Commerce. Many businesses now leverage social media platforms such as Facebook, Instagram, Pinterest and Twitter to promote and sell their goods and services.

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