Advertising, Marketing Strategy, Web Development

In an era when we can instantly communicate with customers, hosting a conference may seem unnecessary, but live events are still powerful tools in building loyalty, developing customer relationships and generating excitement about your product.

With competition and technology constantly evolving, companies in all types of industries need to consistently find new ways to get their products and services in front of receptive audiences. As a marketing expert, I believe one of the most promising strategies for businesses is interactive marketing, otherwise called trigger-based or event-based marketing. It's a form of digital outreach that's initiated by the consumer and is currently being used by banks, hospitals, airports, and many different types of retail stores.

Robotics is here to stay. Look around you and you will find that AI has infiltrated every aspect of our human culture from video games to home servants, from security to the way we drive our car. It has become an integral part of our everyday life. It has also become an integral part of our professional life. You will find technological advances in manufacturing, medicine, sports and many other professions, including marketing.

Whatever industry you are in, a business professional knows trade shows. Yet whatever role you play–attendee, educator, exhibitor, sponsor–you should know marketing at trade shows is changing. Exhibit booths and showroom floors are going high tech.

Science fiction movies and novels have been harbingers of future dystopias ruled by malevolent artificial intelligence, but when it comes to business, artificial intelligence (AI) should be embraced, not feared. AI's role in the future of product design and marketing communications is bright.

Artificial intelligence (“AI”), that convincingly mimics the behavior of humans, may seem like advanced technology from the distant future, but current AI is already a powerful influence on marketing communications and product design. The ultimate marketing goal for front-facing departments within a wide range of companies, albeit retail stores to reception desks, is to offer consumers personalized interactions that create lasting relationships, which generate continual sales and sustained loyalty. With AI, these relationships are no longer relegated to human interactions alone. I believe that artificial intelligence, augmenting the human efforts, shows enormous potential for brands.

Conferences have moved into the digital age inspiring new, more engaging ways to deliver presentations. Digital interactive signage is perhaps the most exciting venture in augmenting your delivery with 3D models, real-time updates and much more. Here three imperative reasons why you must consider implementing digital interactive signage at your next conference.

Advanced technology is enabling home and offices become more automated. In other words, they’re becoming smart, since installed devices can now be operated via smartphones. Smart homes and offices, can learn the habits and preferences of owners. This in turn requires little or no effort on the part of owners to manage their properties.

Innovative technology is enabling healthcare professionals to organize data and resources more effectively. Interpreting, storing and analyzing data related to patients and hospital management has become more important than ever. Taking calculated decisions based on such strategic information is helping the healthcare industry become more lean, competent and competitive. It’s further allowing stakeholders to personalize care while reducing costs and scaling operations. Here are the top four technologies being used by the healthcare industry:

Since the dawn of time, tasks done by bare human hands have been replaced. First, it was with tools, then machines and now with robots. The technological advancements within the industry are favored by decision makers and consumers alike. The demand for robots is on the rise on both the manufacturing front as well as customer interaction. The dual adoption of robotics within the travel industry across the globe is unleashing endless opportunities for growth, creativity and lasting customer relationships.

IGM Creative Group is a local company based out of NJ, offering advertising solutions, marketing strategy, and web development for Fortune 500, mid-market and small businesses. IGM’s President and CEO, Jay Stack is a firm believer of working with and for non-profit organizations. “We take pride in working with non-profit organizations because of the important work these organizations do whether it’s fighting hunger, providing vital information about available resources, or trying to revitalize a downtown area to promote business,” said Stack.

Social media is enabling audiences to communicate with each other as well as with experts and celebrities who endorse and promote products. More and more consumers are asking friends and acquaintances for product recommendations prior to any online research. This increasing popularity of sourcing information from other people versus company channels is changing traditional marketing communication methods.