Advertising, Marketing Strategy, Web Development

Implementing the latest email marketing best practices for small business can save a company a great deal of money while improving the return on investment of marketing costs. Below are some of the new technologies and best practices that you can implement without increasing your overhead.

The success of a conference is directly proportional to the number of people who attend. Having an expensive subject expert’s voice echoing in an empty room is a conference organizer’s worst nightmare. So, here’s how to ensure you don’t wake up to one.

Considering the fact that there are more devices hooked onto the net than the number of people out there, more often than not, your web site is the first, and perhaps only point of contact for customers. Simply put, they see you and your product through your website.

Whether through internal promotion or through a talent search, you’ve become the new chief marketing officer at your firm. How do you make sure you’re successful in your new role?

Managing multiple company projects in short time can be quite a tedious task. It takes a huge amount of planning and co-ordination. Multi-tasking plays a pivotal role here. The key element here is to not get tense as it leads to confusion.

Meeting face-to-face is still greatly valued in business.
At your next conference, trade show, or event it's crucial to get face time with attendees. If you are going to turn that steady flow of guests into a traffic pattern that leads to your area of display, you must go beyond manning a flashy booth. You must create an irresistible experience. Here’s how:

Here are a few creative suggestions to kick start a constructive and interactive meeting.

Colors – Since a meeting is usually formal, one needs to add a little bit of color to it to make it vibrant. Ensure that colors are used for flip charts and boards in order to break the usual black and white trend which leads to boredom during presentations.

Here are some great ideas for writing that perfect newsletter:
Examine your newsletter – While sending out a newsletter, you must always ensure that your newsletter brings you a positive response. Daily viewing of how many hits and clicks it gets, customer views, opinions and response as well as emails and reader preferences is always to be kept an eye on.

Google Alerts is certainly a useful service for Internet users, but it is an invaluable resource for businesses. It gives you the opportunity to receive notifications for keyword phrases of your choice from news, web, blogs, video and discussion groups

I never really thought of local link building as its own unique specialty until a comment on the 2012 Link Building With The Experts really made that sink in.
With the recent mass confusion over unnatural link warnings in Google’s Webmaster Tools, I noticed that loads of small business owners were frantically asking questions about what they should do.

This week Google rolled out a new refresh update to its search engine algorithm being dubbed Panda 4.2.

Develop a Social Media Marketing Strategy and watch your sales improve vastly. Take your marketing campaign to the next level with a comprehensive Social Media marketing plan from IGM Creative Group.