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In today's digital world, where smartphones have become an essential part of our daily lives, ensuring that your website is mobile-optimized is not just a choice; it's a necessity. Neglecting to optimize for mobile devices can have devastating effects on your online presence and business success as more and more users access sites through their mobile devices.

Websites are essential for attracting and converting new leads and retaining existing customers. A robust online presence and a quality user experience can boost an organization's success.

Embarking on developing a new website is a big deal, and hiring a web design company can be challenging, but finding the right website partner for the job is vital! Choosing the wrong firm could cost you much time, money, and heartache.

Trade shows are a vital part of many businesses' marketing strategy. They present the perfect opportunity to meet with clients in person to update them on products and services. Exhibiting at a trade show is also an effective way to showcase offerings to a large, targeted audience.

Attracting people to your booth at a trade show is tricky. It is essential to stand out from the crowd and offer visitors something interesting that will make them approach your booth. So, what can you do?

The time it takes to develop or redesign a website can vary depending on the size and scope of the design. When considering when to bite the bullet and launch a new site, think about the time it takes to develop a site and the time of year you want to launch it.

Even though marketing and advertising are essential for the success and growth of a business, many organizations shy away from hiring an agency. Concerns about cost, industry knowledge, and experience in a particular field can all contribute to a business’ hesitancy.

Partnering with a qualified agency can afford your business various benefits. Agencies can develop smart, cohesive, and well-thought-out campaigns, helping you expand your reach to potential customers. They can help you identify your target audience, build your brand, and reach sales goals.

In Bill Gates's essay titled "Content is King," published on the Microsoft website in January 1996, he wrote, "Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting."

His statement is still meaningful today. Content is what helps us to attract and build our audience. Web content is an essential tool for marketers. It allows us to communicate effectively with our audience, connect them with our brand, and achieve our marketing goals.

In-person trade shows and expos are on the rise now that the Covid threats have diminished. With a return to normalcy, companies are once again considering trade shows as they have always been an endless source of new business generation. For many businesses, it has been a few years since they last attended a trade show. And time to dust off the old booth and see if its style and messaging create a value proposition that will attract their target audience.

The holiday season is upon us. Many B2B businesses experience a slowdown during November and December as their business contacts focus on year-end close tasks, holiday trips, and planning for the new year. When it comes to sales and marketing, there is always plenty to do, even in Q4 when our prospects and customers are less active.

Is your website captivating your audience and keeping them engaged?

A business website is the public face of a company. It is the brand's identity and one of a business's most important sales and marketing tools. Whether your traffic is referred, direct, or organic, you want your visitors to remain engaged and easily find what they need so they convert.

Now is the perfect time to prepare your strategic marketing plan for the coming year.

All businesses, regardless of the industry they serve, need a solid marketing plan to achieve their marketing objectives.  Here are a few marketing strategies you can integrate into your next marketing plan to boost your brand and engage your audience.

Branding your business is very important. Your brand should reflect what your business stands for, what you want it to be, and everything your business embodies. Whether you are planning to open a new business or rebrand your current business you can follow these steps to brand your business effectively.

Is it to increase brand awareness and expand your reach? Or maybe it is to boost web traffic and grow your qualified leads? At IGM we create digital marketing strategies and develop a corporate web presence that scale. We know that leading a company’s marketing efforts and developing new campaign ideas can be challenging at times. Here are a couple of examples of how IGM can help your business with your digital marketing projects.