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Native advertising has become more popular, in part, through the expansion of social media usage. These advertisements can appear on news sites as suggested articles or additional reading at the bottom of the page, and in some cases, as entire sponsored articles. In a nutshell, native ads are brand-sponsored content crafted specifically for their readers.

It is challenging for small businesses to go head-to-head with big industry players. Larger companies have more resources and budgets that cover their marketing campaign expense. Therefore, small businesses have to be a bit more frugal when it comes to advertising. But that does not mean they can’t elevate their brands through marketing. In this technology-driven world, there is no shortage of affordable small business advertising ideas.

The recent global health pandemic has shifted consumer purchasing behaviors and media consumption. The shutdowns of 2020 caused events to be canceled and limited personal contact. Consumers were unable to go out and easily shop their favorite stores. They also had to find new ways to socialize with their friends and family. This led to an uptick in the number of people online purchasing products and perusing social media sites.

The rise in eCommerce along with the continued year-over-year growth of social media usage, has birthed a subset of eCommerce known as Social Commerce. Many businesses now leverage social media platforms such as Facebook, Instagram, Pinterest and Twitter to promote and sell their goods and services.

Digital marketing trends are on the rise with consumers, due in part to the COVID-19 pandemic. This coupled with advancements in artificial intelligence, ad technology and a faster mobile web, provides marketers a lot to be excited about. In this article we will discuss three digital marketing trends you may want to consider adding to your marketing plan.

Virtual conferences are fast becoming the new normal for conference organizers. These days it makes good business sense for many organizations, considering the current pandemic situation and employee travel limitations.

The unexpected spread of COVID-19 has caused business disruptions worldwide, forcing many organizations to postpone and even cancel their annual gatherings.

As the crisis continues, there is a growing number of organizers moving their annual events, summits, and conferences to an online format to help attendees stay safe and avoid the coronavirus-related travel restrictions.

Employers are faced with the difficult task of preparing their businesses to reopen and as they do so are presented with many questions.

The events of these past few months have greatly impacted consumer outlooks and performance. In turn many businesses have paused their marketing and advertising efforts due to lack of ROI. Though it may seem counterintuitive, now is the time to continue that investment in digital marketing and keep your consumers and prospective customers thinking about your products and services.

Due to the unprecedented situation with Covid-19 most scheduled spring conferences have been pushed out to an unknown future date, cancelled or converted to a virtual event. Most of us have little to no experience selling in a virtual environment.

Strengthening your communications with staff, clients and vendors can help mitigate the negative impacts of uncertainty.

Much hard work and effort went into your conference planning and attendance.

Your team worked hard and generated leads; now comes the tough part. Turning those leads into sales. What we do after the conference is just as important, if not more important, than what we do to prepare or kick off the conference.