In business-to-business marketing, we aim to attract and sell to businesses that can benefit from our products or services. B2B marketing can be more challenging than B2C or business-to-consumer marketing. In a B2C marketing strategy, entertaining content achieves quick wins, while B2B marketing focuses on building longer-term customer relationships.
In social media, businesses have many options for connecting with consumers, while very few social media platforms focus on professional business connections. LinkedIn is a great choice for organizations focused on B2B marketing. Its primary purpose is professional networking, loaded with insightful business information about professionals and the organizations they work for.
LinkedIn is the world’s largest professional network, boasting over 1 billion members in more than 200 countries and territories. When you advertise on LinkedIn, you engage decision-makers with a mindset to do business. 82% of B2B marketers[1] achieve tremendous success with LinkedIn compared to other social media channels.
Increase Your Organic Reach and Amplify Your Brand on LinkedIn
To begin, you must create a LinkedIn Page for your business and adopt an always-on approach to sharing engaging content with your audience. Think of your LinkedIn page as your brand’s professional and social home. Build thought leadership by sharing compelling stories about your business. Showcasing your corporate culture will strengthen your employer brand while engaging your employees, helping to build your online community.
Generally speaking, LinkedIn members have a professional mindset that prepares them to consume brand and business information as well as commercial content. Therefore, you can leverage all its benefits and create content that resonates with your audience to take your brand-building to the next level.
Integrating your organic and paid marketing strategies can significantly improve your advertising effectiveness. Increasing your organic reach can boost your paid advertising efforts.
LinkedIn Sponsored Ads
LinkedIn Sponsored Ads allow you to target specific audience segments based on job title, industry, company size, and more. Sponsored ads will enable you to go beyond your LinkedIn network to increase brand awareness and generate leads.
By offering valuable content assets such as white papers, case studies, or eBooks as gated downloads, you can capture leads directly within the LinkedIn platform. With its robust targeting options and professional user base, LinkedIn Sponsored Ads are a powerful tool for driving quality leads and expanding your customer base.
Need Help with LinkedIn Ads?
Our team at IGM Creative Group specializes in crafting LinkedIn advertising campaigns that resonate with your audience. We’ll help you create ad copy and creatives that capture attention and drive engagement by leveraging data-driven insights and industry expertise. Whether you’re running an awareness campaign, need to generate more leads, or leverage retargeting, we’ll ensure that your message reaches the right audience at the right time.
[1] Source: All-Weather Marketing, B2B Institute, 2020, LinkedIn Mindset research, LinkedIn Marketing Solutions Research, Content Marketing Institute
About IGM Creative Group
IGM Creative Group, located in northern New Jersey, is your go-to partner for comprehensive advertising solutions, strategic marketing, web design and development, and expert SEO services. We cater to a diverse clientele, serving Fortune 500 corporations, mid-market enterprises, and small businesses alike.
At IGM Creative Group, we understand the challenges that businesses face when it comes to content creation, ad placement, and social media management. Whether you’re a small startup or an established enterprise, our team of experts is here to help you unlock the full potential of content marketing for B2B lead generation. If you’re eager to discuss your digital advertising needs with a seasoned agency, let’s connect and explore the possibilities together.
Find out what IGM Creative Group can do for you and request a complimentary consultation.