Here’s how our marketing team suggests you create captivating content CONTENT marketing Data Blogging Media Publication Information Vi

There is a multitude of ways you can communicate with your target-audience, but the difficulty lies in choosing the most alluring way to do so. Luckily, we can provide you with some infallible tips for capturing and preserving your viewers’ attention.

Put yourself in the shoes of an audience member

With so much content flooding the internet, it is far too easy for viewers to lose interest or get caught up in other material. With that being said, you might want to frame your content in a way that resonates, on a deepened level, with your audience members. Whether it’s something as elaborate as a video clip or simplistic as an email, you can weave universally-relatable stories into every marketing campaign you design. Presenting a “has this ever happened to you” scenario can engage the emotions of viewers, as well as earn their trust.

Another way to “humanize” content is through hiring ambassadors or influencers, comparable to target-viewers, to speak on behalf of your company. These days, it is especially common for influencers to prove their loyalty to a brand before a vast sea of avid followers on social media. After all, there is something special about networking sites, such as Instagram and Twitter, that establishes a sense of causality. Content showcased in posts, live stories, and comment threads give users exclusive glimpses into the lifestyles, minds, and personalities of their fellow followers.

Make a lasting impression

Although it can be intimidating, opening up about over-reaching societal issues, such as mental health, is a bold move that can grip the attention of viewers and give them a reason to admire your company. Addressing risqué topics that reach beyond your company is something that is more likely to be praised than not, especially by younger generations.

On a smaller scale, simply acknowledging customer loyalty and answering inquires can further gain the favor of customers and prospects alike. Provide an occasional reward to those already affiliated with your company and respond to all questions sent your way. Above all, you want people to feel heard and appreciated.

Lastly, we suggest that you stay ahead of technological trends and utilize the most popular and interactive platforms available to display content. Spruce up your content with enticing visuals and features and don’t be afraid to surpass expectations. Why send a picture in an email campaign, when you can pair a written article with a brief video? Why not join social

About IGM Creative Group

IGM Creative Group provides advertising solutions, marketing strategy and web development for Fortune 500, mid-market and small businesses.

166 Main Street, Suite 202, Lincoln Park, NJ, 07035.
Contact by phone at 973-709-1126
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