Landing pages have become increasingly more popular, primarily due to small businesses growing use of email marketing campaign. A landing page can be effectively used to drive traffic from the email to an exclusive landing page. Your email and Web store are connected together via the common base of a landing page. Below are a number of useful tips you can utilize to improve your landing page conversion rates.

Clear content – It is not useful if your reader reaches the landing page but finds the content complex. Delivery of information must be clear for the reader to comprehend.

Objective content – The content should be strategically organized. Plan your objective and goal of the content you develop in order to allow people to find a purpose.

New content – New content must be included on a consistent basis with the introduction of each new campaign. Just as there is a strategy to the organization of the content there should be a strategy for the delivery of messages for your brand. The content must coax readers to navigate to the landing pages. This will improve your landing page conversion rates while satisfying the readers’ need for more information on your branded message.

Simple and short – Sometimes people are left clueless after they open landing pages. Do not make the matter complex. The content and design for the landing page should be well conceptualized and planned.

Honesty is important – Don’t mislead readers with false hopes in your content. Pricing and services offered are a few areas where readers can be led astray by content with free offers that aren’t quite free. Again this can all be avoided by planning the design of your content.

Simple forms for submission – If readers have decided to provide personal information make it easy for them to submit. Try not to create confusion in your form questions and details. This could drastically minimize your landing page conversions.

Avoid jargons – Just because there are vital words and terms that exist in the industry, it does not mean you need to use them on a regular basis and throughout your content.

Be transparent and foster trust – Transparency is the best way to win the confidence and trust of your customers. Be honest while mentioning the services you offer on your landing page while providing a way for the reader to opt out of the content. Most people appreciate this type of transparency and a quick way to say no if the product or service really isn’t for them.

Your enticements should be clear. – Readers come on to a landing page believing you have what they are looking for all the while realizing you are selling. So the landing page you design should provide your visitors with the clear incentives they need to purchase your products and or services.

Smart branding – Creativity for designs should be used to accommodate different campaigns. With the help of signature logos, colors, fonts and style you should develop a unique brand in the eye of your readers. They should be able to associate your brand with similar styles they see. This is another effective way to increase your conversion rates in landing pages.

Positive outcomes – Readers need to know there is a benefit to utilizing your products and your services. Whenever possible provide a success story that illustrates exactly how they will benefit.

Consistency – Once you adopt the strategy of landing pages you must learn to stick to it. Avoid being the type of company that has a landing page for a particular campaign and then provides none for the next.

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About IGM Creative Group 

IGM Creative Group provides advertising solutions, marketing strategy and web development for Fortune 500, mid-market and small businesses.

166 Main Street, Suite 202, Lincoln Park, NJ, 07035.
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