Post Covid-19 Marketing, IGM creative group, IGM marketing, advertising venues

Marketing Strategies for a Post Covid World

The events of these past few months have greatly impacted consumer outlooks and performance. In turn many businesses have paused their marketing and advertising efforts due to lack of ROI. Though it may seem counterintuitive, now is the time to continue that investment in digital marketing and keep your consumers and prospective customers thinking about your products and services.

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Virtual Conference, IGM marketing, IGM creative group, advertising venues

Tips and Strategies for Successfully Presenting at a Virtual Conference

Due to the unprecedented situation with Covid-19 most scheduled spring conferences have been pushed out to an unknown future date, cancelled or converted to a virtual event. Most of us have little to no experience selling in a virtual environment.

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Mitigating uncertainty, IGM marketing, advertising venues

Successfully Navigating Your Business Through Uncertainty

Strengthening your communications with staff, clients and vendors can help mitigate the negative impacts of uncertainty.

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Marketing Funnel, Marketing, Advertising, CRM, web design and development

Feeding the Funnel After the Conference is Over.

Much hard work and effort went into your conference planning and attendance.

Your team worked hard and generated leads; now comes the tough part. Turning those leads into sales. What we do after the conference is just as important, if not more important, than what we do to prepare or kick off the conference.

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conference, IGM marketing, IGM creative group

You put a fortune into attending a conference, few companies consider pre-conference attention for leads

You attend conferences to connect with professionals and generate leads, but is there anything you can do to kickstart the process even sooner than the event?

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Marketing Trends for 2020, IGM Creative Group, IGM media

Marketing Ideas to Ring In the New Year!

This ever changing and evolving business environment we operate in requires constant review and analysis in order to stay current and on top of your game.

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voice search seo, IGM marketing, IGM creative group

Does My Business Need a Voice Search SEO Campaign?

Voice Search Technology allows users the ability to conduct an internet/web search by speaking into a device. If you haven't optimized your website content for voice, it just might be time to include the new tech in your 2020 marketing strategy.

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Customer personalization

Engaging Prospects and Customers Using Personalization Techniques

Personalized communications with your target-audience, allow you to deliver brand messages that engage and connect with your prospects and customers. Let us provide you with some fresh ideas on how to capture their attention and increase sales.

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Content marketing, Data Blogging, IGM creative group, advertising venues

How can you separate your company from the rest?

There is a multitude of ways you can communicate with your target-audience, but the difficulty lies in choosing the most alluring way to do so. Luckily, we can provide you with some infallible tips for capturing and preserving your viewers’ attention.

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booth design, IGM marketing, IGM Creative Group

Give your booth a boost at this year’s conference

While conferences can provide your company with ample opportunities to make a lasting impression and grow its network, the truth is that the rewards reaped from the experience are very much dependent on the quality of your presentation.

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conference, IGM marketing, advertising venues

Three important steps to make the most of your next conference

Conferences can serve as great opportunities to connect with prospective customers and allies, as well as gain a wealth of knowledge that can help your business flourish. Before you attend your next meeting, here are some game-changing tips to consider, so that you can get the most out of the experience.

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email online marketing, IGM marketing, IGM creative group

Email Marketing 101

Reaching a sea of prospective clients or customers via email can be a very efficient strategy for marketing a business, but the boundaries between being professional and disreputable are vague.

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0 Comments4 Minutes