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Best Practices While at Your Show

First, make sure that your presentation is built for a conference.
Your exhibit should be flexible in that it can fit in any space and be taken anywhere

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Remember when all you needed was an eye-catching booth?

Staying connected to your target audience far outreaches the dimensions of your booth.

A strategic and integrated campaign surrounding your physical presence is critical to generate interest and engagement. Taking advantage of today's resources is necessary to generate interest, display your product or service and obtain a better ROI.

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Top 3 Trends in Marketing for 2015

As we embark on 2015, the time is now to get a head start on your marketing endeavors for the New Year. At the top of the list, video marketing, also known as vlogging. This type of marketing is more about showing than telling your audience. It is also predicted to become the top marketing trend in the New Year.

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Get innovative in your customer service to beat the slowdown

With all those horror stories of deep recession and a wave of retrenchments engulfing worried business owners/employees, it is no wonder corporate conversations now regularly revolve around the topic of actually how many of them will manage to survive over the next year or so.

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Productive Ways Businesses Can Use Holiday Downtime

The holidays can appear to be a non-productive time for business owners. Customers and other businesses may take time off to be with family or just close up for the holidays. However, there are some smart ways to still be productive during the holiday season.

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microsites

5 Things to Know about Microsites

To begin with, microsites are compact, informative and targeted websites. They advertise a specific product or elaborate on a specific piece of information. For a consumer, they can assist in product purchasing whereas for a business owner, it may be used as a marketing tool

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managing

Managing Multiple Priorities – How to juggle customers, projects, and admin – and still have a life

Prepare a To-Do List – Before beginning a haphazard schedule, you must ensure that you pen down a thorough to-do list to get the job done on time. One cannot tend to all clients or customers in one single go

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Four Great Strategies For Giving Corporate Holiday Gifts

Now that the festive season is upon us, company leaders who are interested in maintaining great working relationships with their employees and fellow business partners should know that giving absolutely amazing gifts is a wonderful way to accomplish this objective.

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Best techniques to improve your video marketing

In order to improve your video marketing ROI, you must improve your video marketing techniques. Below are some video marketing strategies that you can employ immediately.

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The Importance of Branding and Key Messaging

These days, business owners who want to take their companies to a new level of excellence and efficacy need to access and utilize the power of branding and key messaging. Each of these marketing strategies enables business owners to effectively advertise the high value of their goods and services.

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0 Comments4 Minutes

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What is Corporate Branding? And why is it so critical?

While I'm not really sure of exactly how the word 'branding' was born, I assume it came from 'branding' as it applies to cows. For those who've only seen cows in pictures or on TV - farmers heat a piece of iron that has a marking - maybe initials of the farm name - and press it onto the skin of their cows. This gives their cows an 'identity', and no one else can claim it to be theirs.

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newsletter

7 Ideas for Newsletter Content

Here are some great ideas for writing that perfect newsletter:

1. Examine your newsletter - While sending out a newsletter, you must always ensure that your newsletter brings you a positive response. Daily viewing of how many hits and clicks it gets, customer views, opinions and response as well as emails and reader preferences is always to be kept an eye on. Go that extra mile to see what part of your content do readers like - phrases, search engine words, popular sections in your website etc

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