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In today’s competitive atmosphere it seems more and more difficult to get your brand the attention it deserves. While there are a plethora of marketing tactics you can use to improve your visibility, more and more businesses are turning to influencer marketing to help cut through the clutter.

With competition and technology constantly evolving, companies in all types of industries need to consistently find new ways to get their products and services in front of receptive audiences. As a marketing expert, I believe one of the most promising strategies for businesses is interactive marketing, otherwise called trigger-based or event-based marketing. It's a form of digital outreach that's initiated by the consumer and is currently being used by banks, hospitals, airports, and many different types of retail stores.

Whatever industry you are in, a business professional knows trade shows. Yet whatever role you play–attendee, educator, exhibitor, sponsor–you should know marketing at trade shows is changing. Exhibit booths and showroom floors are going high tech.

Science fiction movies and novels have been harbingers of future dystopias ruled by malevolent artificial intelligence, but when it comes to business, artificial intelligence (AI) should be embraced, not feared. AI's role in the future of product design and marketing communications is bright.

Artificial intelligence (“AI”), that convincingly mimics the behavior of humans, may seem like advanced technology from the distant future, but current AI is already a powerful influence on marketing communications and product design. The ultimate marketing goal for front-facing departments within a wide range of companies, albeit retail stores to reception desks, is to offer consumers personalized interactions that create lasting relationships, which generate continual sales and sustained loyalty. With AI, these relationships are no longer relegated to human interactions alone. I believe that artificial intelligence, augmenting the human efforts, shows enormous potential for brands.

Conferences have moved into the digital age inspiring new, more engaging ways to deliver presentations. Digital interactive signage is perhaps the most exciting venture in augmenting your delivery with 3D models, real-time updates and much more. Here three imperative reasons why you must consider implementing digital interactive signage at your next conference.

The unmanned security expo debuted at the International Security Conference & Expo (ISC West) in Las Vegas, April 2017. It greatly helped the electronic security industry’s already highest profile trade show soar to a record number of more than 30,000 participants. Robolliance, a forum for technology partners and industry experts in robotics, surveillance, and security, created to advance the understanding and awareness of the autonomous robotics marketplace, served as one of the four primary USE supporters.

IGM Creative Group is a local company based out of NJ, offering advertising solutions, marketing strategy, and web development for Fortune 500, mid-market and small businesses. IGM’s President and CEO, Jay Stack is a firm believer of working with and for non-profit organizations. “We take pride in working with non-profit organizations because of the important work these organizations do whether it’s fighting hunger, providing vital information about available resources, or trying to revitalize a downtown area to promote business,” said Stack.