Non-Profit

Does your non-profit have a digital marketing road-map for success?

IGM Creative Group is a local company based out of NJ, offering advertising solutions, marketing strategy, and web development for Fortune 500, mid-market and small businesses. IGM’s President and CEO, Jay Stack is a firm believer of working with and for non-profit organizations. “We take pride in working with non-profit organizations because of the important work these organizations do whether it’s fighting hunger, providing vital information about available resources, or trying to revitalize a downtown area to promote business,” said Stack.

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Content-Strategy-Blackboard

Why is content and marketing strategy important?

Content is anything and everything an organization stands for. It defines one’s products and services and how they will be marketed. Content renders to be the most important asset. If understood, identified, documented, and distributed effectively it drives revenue, lower costs, and better targets customers. Having described what content is, isn’t enough on its own. As an entrepreneur, one needs to clearly identify why and how it's being posted.

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