Performance Marketing

Performance Marketing Strategies for Evolving Times

2020 may seem like a blur due to the COVID-19 pandemic, however, this past year has changed the marketing landscape by creating greater connectivity through digital media. In the space of one short year people have uprooted their routines, both personally and professionally. Deeply ingrained habits have radically changed to remote ways of working and living, propelling a transformation in industries globally.

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Social Media Marketing

How the pandemic shifted social media use and marketing strategy

The recent global health pandemic has shifted consumer purchasing behaviors and media consumption. The shutdowns of 2020 caused events to be canceled and limited personal contact. Consumers were unable to go out and easily shop their favorite stores. They also had to find new ways to socialize with their friends and family. This led to an uptick in the number of people online purchasing products and perusing social media sites.

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Social Commerce

Is Your Social Commerce Engaging Your Audience?

The rise in eCommerce along with the continued year-over-year growth of social media usage, has birthed a subset of eCommerce known as Social Commerce. Many businesses now leverage social media platforms such as Facebook, Instagram, Pinterest and Twitter to promote and sell their goods and services.

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Digital Marketing Trends

3 Popular Digital Marketing Trends for Your 2021 Marketing Plan

Digital marketing trends are on the rise with consumers, due in part to the COVID-19 pandemic. This coupled with advancements in artificial intelligence, ad technology and a faster mobile web, provides marketers a lot to be excited about. In this article we will discuss three digital marketing trends you may want to consider adding to your marketing plan.

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