Elevate Your Marketing Strategy with Display Ads

In the ever-evolving digital marketing landscape, display ads are a powerful asset for businesses seeking to engage their target audience. However, marketers must leverage advanced techniques and technologies to stand out in a crowded marketplace and achieve maximum engagement. In this article, we'll explore the potential of display ads, emphasizing the importance of Contextual Targeting and Augmented Reality in your marketing strategy.

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Mobile-friendly website design

Why Your Website Must Embrace Mobile-Friendly Design

In today's digital world, where smartphones have become an essential part of our daily lives, ensuring that your website is mobile-optimized is not just a choice; it's a necessity. Neglecting to optimize for mobile devices can have devastating effects on your online presence and business success as more and more users access sites through their mobile devices.

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IGM website design services

What to Look for in a Web Design Firm

Websites are essential for attracting and converting new leads and retaining existing customers. A robust online presence and a quality user experience can boost an organization's success.

Embarking on developing a new website is a big deal, and hiring a web design company can be challenging, but finding the right website partner for the job is vital! Choosing the wrong firm could cost you much time, money, and heartache.

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trade show ideas

Sometimes a Trade Show Gimmick Pays Off

Trade shows are a vital part of many businesses' marketing strategy. They present the perfect opportunity to meet with clients in person to update them on products and services. Exhibiting at a trade show is also an effective way to showcase offerings to a large, targeted audience.

Attracting people to your booth at a trade show is tricky. It is essential to stand out from the crowd and offer visitors something interesting that will make them approach your booth. So, what can you do?

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Website Design Web Development

When is the best time to develop your new website?

The time it takes to develop or redesign a website can vary depending on the size and scope of the design. When considering when to bite the bullet and launch a new site, think about the time it takes to develop a site and the time of year you want to launch it.

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Post Covid-19 Marketing, IGM creative group, IGM marketing, advertising venues

Marketing Strategies for a Post Covid World

The events of these past few months have greatly impacted consumer outlooks and performance. In turn many businesses have paused their marketing and advertising efforts due to lack of ROI. Though it may seem counterintuitive, now is the time to continue that investment in digital marketing and keep your consumers and prospective customers thinking about your products and services.

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