Launch Start Up Rocket Strategy Plan Planning Concept

7 Ideas to Maximize Value Before, During, and After Your Conference

In an era when we can instantly communicate with customers, hosting a conference may seem unnecessary, but live events are still powerful tools in building loyalty, developing customer relationships and generating excitement about your product.

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How Robotics Are Changing Interactive Marketing

With competition and technology constantly evolving, companies in all types of industries need to consistently find new ways to get their products and services in front of receptive audiences. As a marketing expert, I believe one of the most promising strategies for businesses is interactive marketing, otherwise called trigger-based or event-based marketing. It's a form of digital outreach that's initiated by the consumer and is currently being used by banks, hospitals, airports, and many different types of retail stores.

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