marketing strategy

2020 may seem like a blur due to the COVID-19 pandemic, however, this past year has changed the marketing landscape by creating greater connectivity through digital media. In the space of one short year people have uprooted their routines, both personally and professionally. Deeply ingrained habits have radically changed to remote ways of working and living, propelling a transformation in industries globally.

The recent global health pandemic has shifted consumer purchasing behaviors and media consumption. The shutdowns of 2020 caused events to be canceled and limited personal contact. Consumers were unable to go out and easily shop their favorite stores. They also had to find new ways to socialize with their friends and family. This led to an uptick in the number of people online purchasing products and perusing social media sites.

Lincoln Park, N.J., Nov. 17, 2020 - IGM Creative Group (IGM) is proud to announce that the agency has been recognized by the New Jersey Advertising Club (NJ Ad Club), for its design and development of the IDTExpress.com website. IGM was awarded 2nd place in the B2B Website category, for Digital Media. The NJ Ad Club’s Annual Awards program attracted over 400 entries in 127 categories from over 60 agencies, companies, and non-profits across the state.

Strengthening your communications with staff, clients and vendors can help mitigate the negative impacts of uncertainty.

You attend conferences to connect with professionals and generate leads, but is there anything you can do to kickstart the process even sooner than the event?

This ever changing and evolving business environment we operate in requires constant review and analysis in order to stay current and on top of your game.

Voice Search Technology allows users the ability to conduct an internet/web search by speaking into a device. If you haven't optimized your website content for voice, it just might be time to include the new tech in your 2020 marketing strategy.

Personalized communications with your target-audience, allow you to deliver brand messages that engage and connect with your prospects and customers. Let us provide you with some fresh ideas on how to capture their attention and increase sales.

There is a multitude of ways you can communicate with your target-audience, but the difficulty lies in choosing the most alluring way to do so. Luckily, we can provide you with some infallible tips for capturing and preserving your viewers’ attention.

While conferences can provide your company with ample opportunities to make a lasting impression and grow its network, the truth is that the rewards reaped from the experience are very much dependent on the quality of your presentation.

Conferences can serve as great opportunities to connect with prospective customers and allies, as well as gain a wealth of knowledge that can help your business flourish. Before you attend your next meeting, here are some game-changing tips to consider, so that you can get the most out of the experience.

Reaching a sea of prospective clients or customers via email can be a very efficient strategy for marketing a business, but the boundaries between being professional and disreputable are vague.