Social Commerce, IGM Creative Group, IGM Marketing, advertising venues

Is Your Social Commerce Engaging Your Audience?

The rise in eCommerce along with the continued year-over-year growth of social media usage, has birthed a subset of eCommerce known as Social Commerce. Many businesses now leverage social media platforms such as Facebook, Instagram, Pinterest and Twitter to promote and sell their goods and services.

Read More

0 Comments5 Minutes

Digital Marketing Trends, Marketing Strategy, IGM Creative Group, IGM marketing

3 Popular Digital Marketing Trends for Your 2021 Marketing Plan

Digital marketing trends are on the rise with consumers, due in part to the COVID-19 pandemic. This coupled with advancements in artificial intelligence, ad technology and a faster mobile web, provides marketers a lot to be excited about. In this article we will discuss three digital marketing trends you may want to consider adding to your marketing plan.

Read More

0 Comments6 Minutes