Small Business

The holiday season is upon us. Many B2B businesses experience a slowdown during November and December as their business contacts focus on year-end close tasks, holiday trips, and planning for the new year. When it comes to sales and marketing, there is always plenty to do, even in Q4 when our prospects and customers are less active.

Is your website captivating your audience and keeping them engaged?

A business website is the public face of a company. It is the brand's identity and one of a business's most important sales and marketing tools. Whether your traffic is referred, direct, or organic, you want your visitors to remain engaged and easily find what they need so they convert.

Now is the perfect time to prepare your strategic marketing plan for the coming year.

All businesses, regardless of the industry they serve, need a solid marketing plan to achieve their marketing objectives.  Here are a few marketing strategies you can integrate into your next marketing plan to boost your brand and engage your audience.

Branding your business is very important. Your brand should reflect what your business stands for, what you want it to be, and everything your business embodies. Whether you are planning to open a new business or rebrand your current business you can follow these steps to brand your business effectively.

Is it to increase brand awareness and expand your reach? Or maybe it is to boost web traffic and grow your qualified leads? At IGM we create digital marketing strategies and develop a corporate web presence that scale. We know that leading a company’s marketing efforts and developing new campaign ideas can be challenging at times. Here are a couple of examples of how IGM can help your business with your digital marketing projects.

Native advertising has become more popular, in part, through the expansion of social media usage. These advertisements can appear on news sites as suggested articles or additional reading at the bottom of the page, and in some cases, as entire sponsored articles. In a nutshell, native ads are brand-sponsored content crafted specifically for their readers.

It is challenging for small businesses to go head-to-head with big industry players. Larger companies have more resources and budgets that cover their marketing campaign expense. Therefore, small businesses have to be a bit more frugal when it comes to advertising. But that does not mean they can’t elevate their brands through marketing. In this technology-driven world, there is no shortage of affordable small business advertising ideas.