Performance Marketing

Performance Marketing Strategies for Evolving Times

2020 may seem like a blur due to the COVID-19 pandemic, however, this past year has changed the marketing landscape by creating greater connectivity through digital media. In the space of one short year people have uprooted their routines, both personally and professionally. Deeply ingrained habits have radically changed to remote ways of working and living, propelling a transformation in industries globally.

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Social Media Marketing

How the pandemic shifted social media use and marketing strategy

The recent global health pandemic has shifted consumer purchasing behaviors and media consumption. The shutdowns of 2020 caused events to be canceled and limited personal contact. Consumers were unable to go out and easily shop their favorite stores. They also had to find new ways to socialize with their friends and family. This led to an uptick in the number of people online purchasing products and perusing social media sites.

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