Empowering Small Business Marketing Campaigns Through AI
December 7, 2023
In 1955, emeritus Stanford Professor John McCarthy coined the term Artificial Intelligence (AI). He defined AI as "the science and engineering of making intelligent machines." At its core, AI is software that can learn from data and adjust its behavior accordingly. This powerful technology can significantly enhance your small business's marketing campaigns by automating tasks and personalizing content based on user preferences.
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Elevate Your Marketing Strategy with Display Ads
October 18, 2023
In the ever-evolving digital marketing landscape, display ads are a powerful asset for businesses seeking to engage their target audience. However, marketers must leverage advanced techniques and technologies to stand out in a crowded marketplace and achieve maximum engagement. In this article, we'll explore the potential of display ads, emphasizing the importance of Contextual Targeting and Augmented Reality in your marketing strategy.
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Why Your Website Must Embrace Mobile-Friendly Design
September 18, 2023
In today's digital world, where smartphones have become an essential part of our daily lives, ensuring that your website is mobile-optimized is not just a choice; it's a necessity. Neglecting to optimize for mobile devices can have devastating effects on your online presence and business success as more and more users access sites through their mobile devices.
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What to Look for in a Web Design Firm
July 31, 2023
Websites are essential for attracting and converting new leads and retaining existing customers. A robust online presence and a quality user experience can boost an organization's success.
Embarking on developing a new website is a big deal, and hiring a web design company can be challenging, but finding the right website partner for the job is vital! Choosing the wrong firm could cost you much time, money, and heartache.
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Sometimes a Trade Show Gimmick Pays Off
June 28, 2023
Trade shows are a vital part of many businesses' marketing strategy. They present the perfect opportunity to meet with clients in person to update them on products and services. Exhibiting at a trade show is also an effective way to showcase offerings to a large, targeted audience.
Attracting people to your booth at a trade show is tricky. It is essential to stand out from the crowd and offer visitors something interesting that will make them approach your booth. So, what can you do?
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When is the best time to develop your new website?
May 10, 2023
The time it takes to develop or redesign a website can vary depending on the size and scope of the design. When considering when to bite the bullet and launch a new site, think about the time it takes to develop a site and the time of year you want to launch it.
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IGM Launches Digital Magazine for Drug, Chemical & Associated Technologies Association, Inc., DCAT Value Chain Insights
November 5, 2021
Lincoln Park, NJ, October 28, 2021 – IGM Creative Group announced its launch of the Drug, Chemical & Associated Technologies Association, Inc. (DCAT), redesigned digital magazine, DCAT Value Chain Insights.
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IGM Launches Stunning New Website for CoreMedia Systems
September 28, 2021
Lincoln Park, NJ, September 28, 2021 – IGM Creative Group is excited to announce its launch of CoreMedia Systems' newly redesigned website.
CoreMedia Systems provides media management and response analytics software to advertising agencies and marketers that include a call to action in their advertising, and brand agencies that use response analytics to enable informed planning and buying decisions for TV, Radio and Print.
With a company mission of developing world-class response management and analysis software solutions, CoreMedia needed an exceptional website to match its innovative approach to building best-in-class solutions for the direct response media market. IGM Creative Group was the perfect partner having the creative savvy of a traditional ad agency, as well as a deep knowledge of intuitive website development.
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IGM Creative Group Launches New Tourism App for Garden State Wine Growers Association
September 2, 2021
New Jersey’s largest coalition of wineries, the Garden State Wine Growers Association, partners with IGM Creative Group to develop and release its new App for New Jersey wine enthusiasts.
Lincoln Park, NJ, September 1, 2021 – IGM Creative Group is excited to announce the release of the new app developed for the Garden State Wine Growers Association’s (GSWGA), Passport to New Jersey Wine Country.
Incepted in 2014, Passport to New Jersey Wine Country is an app developed for NJ wine enthusiasts to assist them in exploring the wonderful wineries of New Jersey, their festivals, and events. App users can effortlessly plan their wine country adventures, discover nearby wineries, get directions and enjoy a fun-filled day visiting with Garden State Wine Growers.
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