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Give your booth a boost at this year’s conference

While conferences can provide your company with ample opportunities to make a lasting impression and grow its network, the truth is that the rewards reaped from the experience are very much dependent on the quality of your presentation.

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You put a fortune into attending a conference, few companies consider pre-conference attention for leads

You attend conferences to connect with professionals and generate leads, but is there anything you can do to kickstart the process even sooner than the event?

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Three important steps to make the most of your next conference

Conferences can serve as great opportunities to connect with prospective customers and allies, as well as gain a wealth of knowledge that can help your business flourish. Before you attend your next meeting, here are some game-changing tips to consider, so that you can get the most out of the experience.

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Email Marketing 101

Reaching a sea of prospective clients or customers via email can be a very efficient strategy for marketing a business, but the boundaries between being professional and disreputable are vague.

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Gaining a true mindset for better marketing

With so many of us glued to our smartphones and devices throughout the day, it is no wonder why the marketing industry is bursting with creative new strategies to promote businesses. Walk into any marketing agency, and you will notice a massive team of specialized employees buzzing around the office, bouncing brilliant ideas off of each other and tapping away at their computers.

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Hands On: LinkedIn – Professional Networking

It is important for your company to have an online presence with LinkedIn.com.

We know what you’re thinking. “How will creating a LinkedIn account and remaining active help my business?”

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Creative Juices

Fruit, vegetables, appetizers are all on the table for creative fun display. Take a look at the cool things you can do to impress your guests. You don’t have to be a crafty person to make a presentation that stands out on its own. This year, get into the spirit by dressing up some of your favorite recipes with w little fun that your guests will remember.

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Creative Ideas for a Budding Business

You may think that you have struck gold with a seemingly path breaking product. You may claim that you offer among the most efficient services! But it does not only matter how path breaking your product is and how efficient your services are! In today’s competitive times, what also matters is the way you promote your products and services.

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The Growing Impact of Influencer Marketing

In today’s competitive atmosphere it seems more and more difficult to get your brand the attention it deserves. While there are a plethora of marketing tactics you can use to improve your visibility, more and more businesses are turning to influencer marketing to help cut through the clutter.

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7 Ideas to Maximize Value Before, During, and After Your Conference

In an era when we can instantly communicate with customers, hosting a conference may seem unnecessary, but live events are still powerful tools in building loyalty, developing customer relationships and generating excitement about your product.

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How Robotics Are Changing Interactive Marketing

With competition and technology constantly evolving, companies in all types of industries need to consistently find new ways to get their products and services in front of receptive audiences. As a marketing expert, I believe one of the most promising strategies for businesses is interactive marketing, otherwise called trigger-based or event-based marketing. It's a form of digital outreach that's initiated by the consumer and is currently being used by banks, hospitals, airports, and many different types of retail stores.

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The Merging of Marketing and AI

Robotics is here to stay. Look around you and you will find that AI has infiltrated every aspect of our human culture from video games to home servants, from security to the way we drive our car. It has become an integral part of our everyday life. It has also become an integral part of our professional life. You will find technological advances in manufacturing, medicine, sports and many other professions, including marketing.

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