Youth Social Media Technology Lifestyle Concept

Building Brand Loyalty with Generation Z

Generation Z’s, also known as the post-millennials, were born in the late 1990s to early 2000s and range from high school and college students to those recently entering the workforce. Their attention is constantly focused on the impact of the internet and the social media network. Marketing to this group is challenging. Smart marketers are continually building a variety of strategies to connect and build long term relationships. However, to embrace these strategies marketers must place themselves in the mind of the student.

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