Pay-Per-Click and Lead Generation using Inmail.

We Develop a Hybrid Social Media Strategy:
Embracing Organic AND Paid Social Media

With brands investing in social ads more than ever before, we have to start thinking about social media in a hybrid way. The brands that succeed on social media will shift away from “organic vs. paid” and embrace “organic AND paid.”

Social Media Retargeting:
How it Works and Why You Need It

As consumers browse elsewhere after leaving your site, social retargeting can reintroduce them to products they’re already interested in — and offer them a promotion on social media that encourages them to return to your website and purchase.

Our Goal is to Increase Audience Following and Support Your Prosperity

Company Page followers engage with your updates and share content with their own networks, earning you recurring viral reach. Not only does this reach help build brands, but it opens up a new channel for lead generation through social education.

Allow IGM Creative Group to support your in-house organic posts with PPC to increase user engagement by up to 25% by achieving your goal of 100 new leads per quarter employing the following channels:

  • LinkedIn PPC Ads
  • LinkedIn Retargeting Ads
  • LinkedIn InMail Ads

How We Improve Your Social Media Reach

Knowledge of Your Products and Services
IGM invests the time to intimately learn and embrace your product, staff, and strategy which is essential to sales. Each PPC ad will follow four selected Rajantvertical markets. See a sample list on the following page.

The following goals will be met:

  • Increase the number of LinkedIn followers.
  • Drive traffic to your website.
  • Increase qualified leads generated through download contact forms.
  • Use of Matched Audiences for quality leads.

Ads we will design and launch via funnel.

The current digital landscape has provided professionals with access to a wide variety of sales prospecting resources. Here are a few of the PPC/retargeting  type ads we will employ:

Sponsored Content Ads:

Target people in a professional mindset with content marketing on LinkedIn.

  • Sponsored (promoted) content from LinkedIn business page feed; this can include image carousel ads and video ads
  • Generating leads seamlessly with Lead Gen Forms
  • Boosting Followers Total

Sponsored InMail Ads:

Message ads make it easy to target audiences with relevant content delivered through LinkedIn InMail messenger.

  • Boost registrations with personalized invites to webinars or in-person events.
  • Drive conversions with targeted product and service promotions.
  • Promote content downloads of infographics, white papers, eBooks, and more.
  • Generating B2B leads.

Dynamic Ads:

Dynamic ads are personalized ads tailored to each member based upon their own LinkedIn profile data, such as profile photo, company name, or job title.

This can be instrumental in growing your following.

Retargeted Ads:

Attract and engage your target audience who visited your website with highly visible display ads, placed exclusively on high-traffic LinkedIn pages.

  • Target just the right people to increase brand awareness with those who matter most.
  • Track the impact of your display ads through built-in campaign and website analytics.
Get in touch with us today!