Native Advertising

Small Businesses Create Better Ad Experiences with Native Advertising

Native advertising has become more popular, in part, through the expansion of social media usage. These advertisements can appear on news sites as suggested articles or additional reading at the bottom of the page, and in some cases, as entire sponsored articles. In a nutshell, native ads are brand-sponsored content crafted specifically for their readers.

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0 Comments7 Minutes

Digital Marketing for Small Business, IGM Creative Group

Small Business Marketing Ideas That Generate Leads and Grow Revenue

It is challenging for small businesses to go head-to-head with big industry players. Larger companies have more resources and budgets that cover their marketing campaign expense. Therefore, small businesses have to be a bit more frugal when it comes to advertising. But that does not mean they can’t elevate their brands through marketing. In this technology-driven world, there is no shortage of affordable small business advertising ideas.

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0 Comments6 Minutes

Social Media Marketing, IGM Creative Group, IGM marketing, advertising venues

How the pandemic shifted social media use and marketing strategy

The recent global health pandemic has shifted consumer purchasing behaviors and media consumption. The shutdowns of 2020 caused events to be canceled and limited personal contact. Consumers were unable to go out and easily shop their favorite stores. They also had to find new ways to socialize with their friends and family. This led to an uptick in the number of people online purchasing products and perusing social media sites.

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0 Comments6 Minutes

Social Commerce, IGM Creative Group, IGM Marketing, advertising venues

Is Your Social Commerce Engaging Your Audience?

The rise in eCommerce along with the continued year-over-year growth of social media usage, has birthed a subset of eCommerce known as Social Commerce. Many businesses now leverage social media platforms such as Facebook, Instagram, Pinterest and Twitter to promote and sell their goods and services.

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0 Comments5 Minutes

Digital Marketing Trends, Marketing Strategy, IGM Creative Group, IGM marketing

3 Popular Digital Marketing Trends for Your 2021 Marketing Plan

Digital marketing trends are on the rise with consumers, due in part to the COVID-19 pandemic. This coupled with advancements in artificial intelligence, ad technology and a faster mobile web, provides marketers a lot to be excited about. In this article we will discuss three digital marketing trends you may want to consider adding to your marketing plan.

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0 Comments6 Minutes

Virtual Event, IGM Creative Group, IGM marketing

Going Virtual with Your Event

Virtual conferences are fast becoming the new normal for conference organizers. These days it makes good business sense for many organizations, considering the current pandemic situation and employee travel limitations.

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0 Comments5 Minutes

Virtual Conferencing, IGM Creative Group, IGM marketing

Has Your Industry Conference Gone Virtual, and is it Worth Attending?

The unexpected spread of COVID-19 has caused business disruptions worldwide, forcing many organizations to postpone and even cancel their annual gatherings.

As the crisis continues, there is a growing number of organizers moving their annual events, summits, and conferences to an online format to help attendees stay safe and avoid the coronavirus-related travel restrictions.

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0 Comments5 Minutes

Back To Work, IGM media, IGM marketing, IGM creative group

What Employers Should Know When Preparing to Reopen.

Employers are faced with the difficult task of preparing their businesses to reopen and as they do so are presented with many questions.

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0 Comments12 Minutes

Post Covid-19 Marketing, IGM creative group, IGM marketing, advertising venues

Marketing Strategies for a Post Covid World

The events of these past few months have greatly impacted consumer outlooks and performance. In turn many businesses have paused their marketing and advertising efforts due to lack of ROI. Though it may seem counterintuitive, now is the time to continue that investment in digital marketing and keep your consumers and prospective customers thinking about your products and services.

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0 Comments5 Minutes

Virtual Conference, IGM marketing, IGM creative group, advertising venues

Tips and Strategies for Successfully Presenting at a Virtual Conference

Due to the unprecedented situation with Covid-19 most scheduled spring conferences have been pushed out to an unknown future date, cancelled or converted to a virtual event. Most of us have little to no experience selling in a virtual environment.

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0 Comments5 Minutes

Mitigating uncertainty, IGM marketing, advertising venues

Successfully Navigating Your Business Through Uncertainty

Strengthening your communications with staff, clients and vendors can help mitigate the negative impacts of uncertainty.

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0 Comments4 Minutes

Marketing Funnel, Marketing, Advertising, CRM, web design and development

Feeding the Funnel After the Conference is Over.

You attend conferences to connect with professionals and generate leads, but is there anything you can do to kickstart the process even sooner than the event?

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0 Comments5 Minutes