How the pandemic shifted social media use and marketing strategy
March 25, 2021
The recent global health pandemic has shifted consumer purchasing behaviors and media consumption. The shutdowns of 2020 caused events to be canceled and limited personal contact. Consumers were unable to go out and easily shop their favorite stores. They also had to find new ways to socialize with their friends and family. This led to an uptick in the number of people online purchasing products and perusing social media sites.
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Is Your Social Commerce Engaging Your Audience?
February 25, 2021
The rise in eCommerce along with the continued year-over-year growth of social media usage, has birthed a subset of eCommerce known as Social Commerce. Many businesses now leverage social media platforms such as Facebook, Instagram, Pinterest and Twitter to promote and sell their goods and services.
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3 Popular Digital Marketing Trends for Your 2021 Marketing Plan
January 22, 2021
Digital marketing trends are on the rise with consumers, due in part to the COVID-19 pandemic. This coupled with advancements in artificial intelligence, ad technology and a faster mobile web, provides marketers a lot to be excited about. In this article we will discuss three digital marketing trends you may want to consider adding to your marketing plan.
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Going Virtual with Your Event
November 11, 2020
Virtual conferences are fast becoming the new normal for conference organizers. These days it makes good business sense for many organizations, considering the current pandemic situation and employee travel limitations.
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Has Your Industry Conference Gone Virtual, and is it Worth Attending?
July 17, 2020
The unexpected spread of COVID-19 has caused business disruptions worldwide, forcing many organizations to postpone and even cancel their annual gatherings.
As the crisis continues, there is a growing number of organizers moving their annual events, summits, and conferences to an online format to help attendees stay safe and avoid the coronavirus-related travel restrictions.
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What Employers Should Know When Preparing to Reopen.
June 8, 2020
Employers are faced with the difficult task of preparing their businesses to reopen and as they do so are presented with many questions.
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Marketing Strategies for a Post Covid World
April 27, 2020
The events of these past few months have greatly impacted consumer outlooks and performance. In turn many businesses have paused their marketing and advertising efforts due to lack of ROI. Though it may seem counterintuitive, now is the time to continue that investment in digital marketing and keep your consumers and prospective customers thinking about your products and services.
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Tips and Strategies for Successfully Presenting at a Virtual Conference
April 27, 2020
Due to the unprecedented situation with Covid-19 most scheduled spring conferences have been pushed out to an unknown future date, cancelled or converted to a virtual event. Most of us have little to no experience selling in a virtual environment.
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Successfully Navigating Your Business Through Uncertainty
March 17, 2020
Strengthening your communications with staff, clients and vendors can help mitigate the negative impacts of uncertainty.
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Feeding the Funnel After the Conference is Over.
February 17, 2020
You attend conferences to connect with professionals and generate leads, but is there anything you can do to kickstart the process even sooner than the event?
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You put a fortune into attending a conference, few companies consider pre-conference attention for leads
February 6, 2020
You attend conferences to connect with professionals and generate leads, but is there anything you can do to kickstart the process even sooner than the event?
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Marketing Ideas to Ring In the New Year!
January 19, 2020
This ever changing and evolving business environment we operate in requires constant review and analysis in order to stay current and on top of your game.
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