B2B Sales and Marketing Tips to End the Year on a High Note
December 1, 2022
The holiday season is upon us. Many B2B businesses experience a slowdown during November and December as their business contacts focus on year-end close tasks, holiday trips, and planning for the new year. When it comes to sales and marketing, there is always plenty to do, even in Q4 when our prospects and customers are less active.
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Captivate Your Audience!
November 22, 2022
Is your website captivating your audience and keeping them engaged?
A business website is the public face of a company. It is the brand's identity and one of a business's most important sales and marketing tools. Whether your traffic is referred, direct, or organic, you want your visitors to remain engaged and easily find what they need so they convert.
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Marketing Strategies to Incorporate into Your 2023 Marketing Plan
October 27, 2022
Now is the perfect time to prepare your strategic marketing plan for the coming year.
All businesses, regardless of the industry they serve, need a solid marketing plan to achieve their marketing objectives. Here are a few marketing strategies you can integrate into your next marketing plan to boost your brand and engage your audience.
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7 Steps for Branding Your Small Business
August 23, 2022
Branding your business is very important. Your brand should reflect what your business stands for, what you want it to be, and everything your business embodies. Whether you are planning to open a new business or rebrand your current business you can follow these steps to brand your business effectively.
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Looking forward to a prosperous 2022!
January 6, 2022
Is it to increase brand awareness and expand your reach? Or maybe it is to boost web traffic and grow your qualified leads? At IGM we create digital marketing strategies and develop a corporate web presence that scale. We know that leading a company’s marketing efforts and developing new campaign ideas can be challenging at times. Here are a couple of examples of how IGM can help your business with your digital marketing projects.
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Small Businesses Create Better Ad Experiences with Native Advertising
October 21, 2021
Native advertising has become more popular, in part, through the expansion of social media usage. These advertisements can appear on news sites as suggested articles or additional reading at the bottom of the page, and in some cases, as entire sponsored articles. In a nutshell, native ads are brand-sponsored content crafted specifically for their readers.
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Small Business Marketing Ideas That Generate Leads and Grow Revenue
August 10, 2021
It is challenging for small businesses to go head-to-head with big industry players. Larger companies have more resources and budgets that cover their marketing campaign expense. Therefore, small businesses have to be a bit more frugal when it comes to advertising. But that does not mean they can’t elevate their brands through marketing. In this technology-driven world, there is no shortage of affordable small business advertising ideas.
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How the pandemic shifted social media use and marketing strategy
March 25, 2021
The recent global health pandemic has shifted consumer purchasing behaviors and media consumption. The shutdowns of 2020 caused events to be canceled and limited personal contact. Consumers were unable to go out and easily shop their favorite stores. They also had to find new ways to socialize with their friends and family. This led to an uptick in the number of people online purchasing products and perusing social media sites.
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Is Your Social Commerce Engaging Your Audience?
February 25, 2021
The rise in eCommerce along with the continued year-over-year growth of social media usage, has birthed a subset of eCommerce known as Social Commerce. Many businesses now leverage social media platforms such as Facebook, Instagram, Pinterest and Twitter to promote and sell their goods and services.
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3 Popular Digital Marketing Trends for Your 2021 Marketing Plan
January 22, 2021
Digital marketing trends are on the rise with consumers, due in part to the COVID-19 pandemic. This coupled with advancements in artificial intelligence, ad technology and a faster mobile web, provides marketers a lot to be excited about. In this article we will discuss three digital marketing trends you may want to consider adding to your marketing plan.
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Going Virtual with Your Event
November 11, 2020
Virtual conferences are fast becoming the new normal for conference organizers. These days it makes good business sense for many organizations, considering the current pandemic situation and employee travel limitations.
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Has Your Industry Conference Gone Virtual, and is it Worth Attending?
July 17, 2020
The unexpected spread of COVID-19 has caused business disruptions worldwide, forcing many organizations to postpone and even cancel their annual gatherings.
As the crisis continues, there is a growing number of organizers moving their annual events, summits, and conferences to an online format to help attendees stay safe and avoid the coronavirus-related travel restrictions.
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