Digital marketing trends are on the rise with consumers, due in part to the COVID-19 pandemic.

This coupled with advancements in artificial intelligence, ad technology and a faster mobile web, provides marketers a lot to be excited about. In this article we will discuss three digital marketing trends you may want to consider adding to your marketing plan.

Digital Marketing Trends

Omnichannel Marketing

Before the eCommerce boom consumers primarily shopped in brick-and-mortar stores or via mail order catalogs. Now they have the internet, smart phones, tablets, television, etc. What once was a one or two stop shop visit has now become a journey through technology, where customers can interact with your business in many different ways.

Multichannel vs. Omnichannel

Both multi and omnichannel involve selling across multiple physical and digital channels, the primary difference is how the customer experience is integrated across those channels. A traditional multichannel retailer may have a website and physical stores. Generally speaking, these two channels are separate and have little if any interaction with each other.

Today’s consumers are likely to have multiple touchpoints with any given retailer. They want to be able to interact with the brand online, through their social media, on their mobile devices or in-store. Omnichannel marketing joins these touchpoints, providing a seamless and unified customer experience.

Implementing Omnichannel Marketing

Omnichannel marketing done right could require a significant investment in technology. For example, a consumer visits a store to redeem a gift certificate. They make their purchase, taking in the full in-store customer experience. Their purchase signs them up for a newsletter. The newsletter provides coupons with links to order online. After receiving and redeeming several coupons the client is prompted to join their rewards program, helping to further build brand loyalty. All of which is an integrated system. In many situations legacy systems cannot handle this type of integration and may require upgrades or the business may need to invest in a newer omnichannel marketing solution for their retail stores.

Post-Click Landing Pages

Post-click landing pages are standalone webpages, that are not connected directly to your website’s navigation. They use persuasive elements to convince visitors to perform a specific action. This action can vary from downloading a case study or eBook, to subscribing to a newsletter, to signing up for a free trial.

They are very versatile and can be used in social media marketing, banner ads, etc. If organized and optimized effectively they are great for lead generation. First you will need an enticing call-to-action to persuade the potential customer to click the link to the landing page.  The landing page would include elements that will enable your prospect to visit you on social media, fill out a form, and connect to your main site to shop. It is especially helpful if you connect your form to a worthwhile download like a case study, coupon or free trial. As my friend’s Dad always used to say, “Free is Good”.  Most people are willing to enter basic information for an enticing free offer.

We at IGMspecialize in creating post-click landing pages for all types of advertisements and especially for use with our LinkedInLead Generation advertising solutions.

Out-Stream Video

Out-stream advertising formats are increasingly becoming more popular with publishers and well-known marketers. Don’t know what they are? You have probably seen them and not realized what you were viewing. They are video ads that are embedded in webpages. The ones that start rolling once you enter the portion of the webpage they are on, and stop once you have scrolled past them. Many times, they are placed between paragraphs or in the margins.

The play button is one of the most compelling calls-to-action on the web. The popularity of online video use has grown dramatically in the past few years. Let’s face it, videos can quickly and easily present a brand and its message. With Out-stream video a business can publish video ads in a variety of online publications and content. Additionally, the less intrusive nature of these ads, being that you can scroll by them, coupled with their expanded reach make them an excellent option in digital marketing.

In fact all of the above digital marketing trends can help your business grow by creating more traffic for your website, increasing lead generation and improving your brand’s visibility. If you can see great possibilities but are not sure which options are best for your business contact us at IGM Creative Group.Schedule a free consultation with one of our experts or give us a call at 973-709-1126.

About IGM Creative Group

IGM Creative Group provides advertising solutions, marketing strategy and web development for Fortune 500, mid-market and small businesses.

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