It is important for your company to have an online presence with LinkedIn.
We know what you’re thinking. “How will creating a LinkedIn account and remaining active help my business?” Well to start, over 400 million members are on LinkedIn. If your company does not have a presence on LinkedIn, you’d be missing out on a whole lot of eyes. Creating an account would increase your exposure and would also help you acquire new clients and/or talent.
Rest assured, LinkedIn is a great networking tool, and with just a few “connections” entities will notice you. Companies often look at other company profiles whether it’s to see their competition, get inspiration, or inquire about new talent or business partners. Therefore, it’s important to make sure you create a personal account as well as a company page.
Here are three steps that will help you get started with your new account:
- Create your personal profile or company page.
- Create content for your page with body copy and banner graphics sized accordingly.
- Create showcase pages, which are pages that highlight your individual services.
There is one more thing we’d like to cover and that is Paid Ads. Did you know that your company can launch PPC Ad Campaigns with LinkedIn?
But, is it enough to just sign up? No, you need to be able to manage these ads so that you can attract the right people to them. With paid ads you can do the following:
- Create powerful short concise ads.
- Launch separate ad campaigns to your company profile or individual showcase pages.
- Target your ads to specific demographics just like Google.
- Test different variations of your campaign and measure performance (click-through-rates and leads).
What are some of the ads LinkedIn offers:
- Sponsored Content Ads: Target people in a professional mindset with content marketing on LinkedIn.
- Sponsored InMail Ads: Message Ads makes it easy to target audiences with relevant content delivered through LinkedIn InMail messenger.
- Text and Display Ads: Drive new customers to your business – on a budget that works for you – self-service pay per click (PPC) advertising platform.
- Dynamic Ads: Dynamic Ads are personalized ads tailored to each member based on each member’s own LinkedIn profile data, like profile photo, company name, or job title.
- Retargeted Ads: Attract and engage your target audience who visited your website with highly visible display ads, placed exclusively on high-traffic LinkedIn pages.
The LinkedIn Insight Tag
The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors.
LinkedIn Insight aids us in viewing in-depth campaign reporting like track conversions, retarget website visitors, and unlocks additional insights about members interacting with your site and ads.
We will have a the ability to see our progress in both LinkedIn Campaign Manager Analytics, Reporting tools and Google Analytics at the same time. This especially calls to text Ads and website landing pages.
So take advantage of this powerful medium called LinkedIn.com. And stay current on it because as the company evolves, so will the features they offer. Having an online presence on the world’s largest professional network is a must-do during this digital age.
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About IGM Creative Group
IGM Creative Group provides advertising solutions, marketing strategy and web development for Fortune 500, mid-market and small businesses.
166 Main Street, Suite 202, Lincoln Park, NJ, 07035.
Contact by phone at 973-709-1126
Send an email to creativeteam@igmcreativegroup.com