As we embark on 2015, the time is now to get a head start on your marketing endeavors for the New Year. At the top of the list, video marketing, also known as vlogging. This type of marketing is more about showing than telling your audience. It is also predicted to become the top marketing trend in the New Year.

Video Marketing – Vlogging  Flat


Marketers can now tell a story to prospects and consumers through video content that presents instead of reading. This video marketing trend is critical to integrate into email marketing, content marketing, SEO and social media. By executing the video marketing platform, marketers can secure metrics with video data and analytics to understand their audience and how their videos perform.

Social Media Trends

This type of marketing platform has been trending and will continue to do so in 2015. Regardless of your audience type, the number of new social sites emerging is connecting users from around the world who log into various popular social networking sites. Social media trends now focus on mobile marketing and paid advertising on your favorite sites.

Mobile Marketing Planning      

Were all guilty of grabbing our mobile device before even taking our first sip of coffee! We check our emails, social media accounts and search the web. Marketers should make sure that your mobile marketing plans include having the ability to reach your audience through smartphones or digital devices that connect to the web. You also want to make sure these plans include a mobile marketing budget. A mobile marketing plan will fall short without a marketing strategy in place for 2015.

Ensure your web site or blog supports an Android or Apple platform. According to eMarketer, the United States’, mobile advertising is expected to reach $28.48 billion in the New Year due to this increased use of mobile devices. Though most are familiar with social media marketing, 2015 is definitely the time to embrace vlogging and mobile marketing to stay on track in today’s continuously evolving marketing and technology world.

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About IGM Creative Group

IGM Creative Group provides advertising solutions, marketing strategy and web development for Fortune 500, mid-market and small businesses.

166 Main Street, Suite 202, Lincoln Park, NJ, 07035.
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