artificial Intelligence

In 1955, emeritus Stanford Professor John McCarthy coined the term Artificial Intelligence (AI). He defined AI as "the science and engineering of making intelligent machines." At its core, AI is software that can learn from data and adjust its behavior accordingly. This powerful technology can significantly enhance your small business's marketing campaigns by automating tasks and personalizing content based on user preferences.

Robotics is here to stay. Look around you and you will find that AI has infiltrated every aspect of our human culture from video games to home servants, from security to the way we drive our car. It has become an integral part of our everyday life. It has also become an integral part of our professional life. You will find technological advances in manufacturing, medicine, sports and many other professions, including marketing.

Science fiction movies and novels have been harbingers of future dystopias ruled by malevolent artificial intelligence, but when it comes to business, artificial intelligence (AI) should be embraced, not feared. AI's role in the future of product design and marketing communications is bright.