email marketing

The holiday season is upon us. Many B2B businesses experience a slowdown during November and December as their business contacts focus on year-end close tasks, holiday trips, and planning for the new year. When it comes to sales and marketing, there is always plenty to do, even in Q4 when our prospects and customers are less active.

Strengthening your communications with staff, clients and vendors can help mitigate the negative impacts of uncertainty.

You attend conferences to connect with professionals and generate leads, but is there anything you can do to kickstart the process even sooner than the event?

Reaching a sea of prospective clients or customers via email can be a very efficient strategy for marketing a business, but the boundaries between being professional and disreputable are vague.