web development

In 1955, emeritus Stanford Professor John McCarthy coined the term Artificial Intelligence (AI). He defined AI as "the science and engineering of making intelligent machines." At its core, AI is software that can learn from data and adjust its behavior accordingly. This powerful technology can significantly enhance your small business's marketing campaigns by automating tasks and personalizing content based on user preferences.

In the ever-evolving digital marketing landscape, display ads are a powerful asset for businesses seeking to engage their target audience. However, marketers must leverage advanced techniques and technologies to stand out in a crowded marketplace and achieve maximum engagement. In this article, we'll explore the potential of display ads, emphasizing the importance of Contextual Targeting and Augmented Reality in your marketing strategy.

In today's digital world, where smartphones have become an essential part of our daily lives, ensuring that your website is mobile-optimized is not just a choice; it's a necessity. Neglecting to optimize for mobile devices can have devastating effects on your online presence and business success as more and more users access sites through their mobile devices.

Websites are essential for attracting and converting new leads and retaining existing customers. A robust online presence and a quality user experience can boost an organization's success.

Embarking on developing a new website is a big deal, and hiring a web design company can be challenging, but finding the right website partner for the job is vital! Choosing the wrong firm could cost you much time, money, and heartache.

The time it takes to develop or redesign a website can vary depending on the size and scope of the design. When considering when to bite the bullet and launch a new site, think about the time it takes to develop a site and the time of year you want to launch it.

Is your website captivating your audience and keeping them engaged?

A business website is the public face of a company. It is the brand's identity and one of a business's most important sales and marketing tools. Whether your traffic is referred, direct, or organic, you want your visitors to remain engaged and easily find what they need so they convert.

Lincoln Park, N.J., Nov. 17, 2020 - IGM Creative Group (IGM) is proud to announce that the agency has been recognized by the New Jersey Advertising Club (NJ Ad Club), for its design and development of the IDTExpress.com website. IGM was awarded 2nd place in the B2B Website category, for Digital Media. The NJ Ad Club’s Annual Awards program attracted over 400 entries in 127 categories from over 60 agencies, companies, and non-profits across the state.

Strengthening your communications with staff, clients and vendors can help mitigate the negative impacts of uncertainty.

You attend conferences to connect with professionals and generate leads, but is there anything you can do to kickstart the process even sooner than the event?

This ever changing and evolving business environment we operate in requires constant review and analysis in order to stay current and on top of your game.

Voice Search Technology allows users the ability to conduct an internet/web search by speaking into a device. If you haven't optimized your website content for voice, it just might be time to include the new tech in your 2020 marketing strategy.

There is a multitude of ways you can communicate with your target-audience, but the difficulty lies in choosing the most alluring way to do so. Luckily, we can provide you with some infallible tips for capturing and preserving your viewers’ attention.