Advertising, Marketing Strategy, Web Development

The rise in eCommerce along with the continued year-over-year growth of social media usage, has birthed a subset of eCommerce known as Social Commerce. Many businesses now leverage social media platforms such as Facebook, Instagram, Pinterest and Twitter to promote and sell their goods and services.

Digital marketing trends are on the rise with consumers, due in part to the COVID-19 pandemic. This coupled with advancements in artificial intelligence, ad technology and a faster mobile web, provides marketers a lot to be excited about. In this article we will discuss three digital marketing trends you may want to consider adding to your marketing plan.

Lincoln Park, N.J., Nov. 17, 2020 - IGM Creative Group (IGM) is proud to announce that the agency has been recognized by the New Jersey Advertising Club (NJ Ad Club), for its design and development of the IDTExpress.com website. IGM was awarded 2nd place in the B2B Website category, for Digital Media. The NJ Ad Club’s Annual Awards program attracted over 400 entries in 127 categories from over 60 agencies, companies, and non-profits across the state.

Virtual conferences are fast becoming the new normal for conference organizers. These days it makes good business sense for many organizations, considering the current pandemic situation and employee travel limitations.

The unexpected spread of COVID-19 has caused business disruptions worldwide, forcing many organizations to postpone and even cancel their annual gatherings.

As the crisis continues, there is a growing number of organizers moving their annual events, summits, and conferences to an online format to help attendees stay safe and avoid the coronavirus-related travel restrictions.

Employers are faced with the difficult task of preparing their businesses to reopen and as they do so are presented with many questions.

The events of these past few months have greatly impacted consumer outlooks and performance. In turn many businesses have paused their marketing and advertising efforts due to lack of ROI. Though it may seem counterintuitive, now is the time to continue that investment in digital marketing and keep your consumers and prospective customers thinking about your products and services.

Due to the unprecedented situation with Covid-19 most scheduled spring conferences have been pushed out to an unknown future date, cancelled or converted to a virtual event. Most of us have little to no experience selling in a virtual environment.

Strengthening your communications with staff, clients and vendors can help mitigate the negative impacts of uncertainty.

Much hard work and effort went into your conference planning and attendance.

Your team worked hard and generated leads; now comes the tough part. Turning those leads into sales. What we do after the conference is just as important, if not more important, than what we do to prepare or kick off the conference.

You attend conferences to connect with professionals and generate leads, but is there anything you can do to kickstart the process even sooner than the event?

This ever changing and evolving business environment we operate in requires constant review and analysis in order to stay current and on top of your game.